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Jan 21, 2016 · 19m · top-founders

Why You Should Always Promote Women with Neylan McBaine

Neylan McBaine · 10m spoken Nathan Latka · 7m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

Host Nathan Latka interviews BrainChase Chief Marketing Officer Neylan McBaine to explore her career navigating the dot-com era and examine how BrainChase scales revenue by turning elementary education into a global treasure hunt.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 40.1% of the talking time here. How this is scored →

Nathan as informed peer 4.4 Guest teaching 2.2 Guest disagreement 1.0 Nathan pushing back 1.6
05100:0010:001:00–3:39 · Nathan as informed peer 4/10 Introducing Neylan McBaine and the BrainChase Platform Nathan introduces Neylan and asks about her background in early dot-com Silicon Valley at eGreetings.com. Neylan shares colorful anecdotes while Nathan probes lightly about the dot-com crash.3:39–6:36 · Nathan as informed peer 4/10 Founding Vision and Core Mechanics of BrainChase Neylan outlines how BrainChase works, citing co-founder Heather Staker's blended learning research. Nathan inspects their live pricing page to understand buyer dynamics between parents and kids.6:36–10:14 · Nathan as informed peer 6/10 BrainChase Business Metrics, Pricing Strategy, and Year-Round Revenue Nathan aggressively breaks down the math on summer cohort sizes, unit pricing, and seasonality challenges. Neylan clarifies timeline specifics between 2014 and 2015 pricing metrics.10:15–14:45 · Nathan as informed peer 5/10 Customer Acquisition Strategies and the Global Treasure Hunt Neylan explains customer segmentation and summer learning loss dynamics. Nathan connects her model to past guest Anurag Agarwal's Junior Explorers and confirms the reality of their physical treasure hunts.14:45–19:07 · Nathan as informed peer 3/10 Connect with Neylan, Mid-Episode Contest, and Sponsor Plug Nathan runs through mid-show promos and conducts the rapid-fire Famous Five routine with Neylan before concluding the interview.1:00–3:39 · Guest teaching 1/10 Introducing Neylan McBaine and the BrainChase Platform Nathan introduces Neylan and asks about her background in early dot-com Silicon Valley at eGreetings.com. Neylan shares colorful anecdotes while Nathan probes lightly about the dot-com crash.3:39–6:36 · Guest teaching 3/10 Founding Vision and Core Mechanics of BrainChase Neylan outlines how BrainChase works, citing co-founder Heather Staker's blended learning research. Nathan inspects their live pricing page to understand buyer dynamics between parents and kids.6:36–10:14 · Guest teaching 3/10 BrainChase Business Metrics, Pricing Strategy, and Year-Round Revenue Nathan aggressively breaks down the math on summer cohort sizes, unit pricing, and seasonality challenges. Neylan clarifies timeline specifics between 2014 and 2015 pricing metrics.10:15–14:45 · Guest teaching 3/10 Customer Acquisition Strategies and the Global Treasure Hunt Neylan explains customer segmentation and summer learning loss dynamics. Nathan connects her model to past guest Anurag Agarwal's Junior Explorers and confirms the reality of their physical treasure hunts.14:45–19:07 · Guest teaching 1/10 Connect with Neylan, Mid-Episode Contest, and Sponsor Plug Nathan runs through mid-show promos and conducts the rapid-fire Famous Five routine with Neylan before concluding the interview.1:00–3:39 · Guest disagreement 1/10 Introducing Neylan McBaine and the BrainChase Platform Nathan introduces Neylan and asks about her background in early dot-com Silicon Valley at eGreetings.com. Neylan shares colorful anecdotes while Nathan probes lightly about the dot-com crash.3:39–6:36 · Guest disagreement 1/10 Founding Vision and Core Mechanics of BrainChase Neylan outlines how BrainChase works, citing co-founder Heather Staker's blended learning research. Nathan inspects their live pricing page to understand buyer dynamics between parents and kids.6:36–10:14 · Guest disagreement 1/10 BrainChase Business Metrics, Pricing Strategy, and Year-Round Revenue Nathan aggressively breaks down the math on summer cohort sizes, unit pricing, and seasonality challenges. Neylan clarifies timeline specifics between 2014 and 2015 pricing metrics.10:15–14:45 · Guest disagreement 1/10 Customer Acquisition Strategies and the Global Treasure Hunt Neylan explains customer segmentation and summer learning loss dynamics. Nathan connects her model to past guest Anurag Agarwal's Junior Explorers and confirms the reality of their physical treasure hunts.14:45–19:07 · Guest disagreement 1/10 Connect with Neylan, Mid-Episode Contest, and Sponsor Plug Nathan runs through mid-show promos and conducts the rapid-fire Famous Five routine with Neylan before concluding the interview.1:00–3:39 · Nathan pushing back 1/10 Introducing Neylan McBaine and the BrainChase Platform Nathan introduces Neylan and asks about her background in early dot-com Silicon Valley at eGreetings.com. Neylan shares colorful anecdotes while Nathan probes lightly about the dot-com crash.3:39–6:36 · Nathan pushing back 2/10 Founding Vision and Core Mechanics of BrainChase Neylan outlines how BrainChase works, citing co-founder Heather Staker's blended learning research. Nathan inspects their live pricing page to understand buyer dynamics between parents and kids.6:36–10:14 · Nathan pushing back 3/10 BrainChase Business Metrics, Pricing Strategy, and Year-Round Revenue Nathan aggressively breaks down the math on summer cohort sizes, unit pricing, and seasonality challenges. Neylan clarifies timeline specifics between 2014 and 2015 pricing metrics.10:15–14:45 · Nathan pushing back 1/10 Customer Acquisition Strategies and the Global Treasure Hunt Neylan explains customer segmentation and summer learning loss dynamics. Nathan connects her model to past guest Anurag Agarwal's Junior Explorers and confirms the reality of their physical treasure hunts.14:45–19:07 · Nathan pushing back 1/10 Connect with Neylan, Mid-Episode Contest, and Sponsor Plug Nathan runs through mid-show promos and conducts the rapid-fire Famous Five routine with Neylan before concluding the interview.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 62.5% · guest 37.5%0:00 · Nathan 62.5% · guest 37.5%3:00 · Nathan 13.3% · guest 86.7%3:00 · Nathan 13.3% · guest 86.7%6:00 · Nathan 35% · guest 65%6:00 · Nathan 35% · guest 65%9:00 · Nathan 20.1% · guest 79.9%9:00 · Nathan 20.1% · guest 79.9%12:00 · Nathan 32.9% · guest 67.1%12:00 · Nathan 32.9% · guest 67.1%15:00 · Nathan 65.9% · guest 34.1%15:00 · Nathan 65.9% · guest 34.1%18:00 · Nathan 64.7% · guest 35.3%18:00 · Nathan 64.7% · guest 35.3%
Sharpest disagreement ▶ 7:55 Neylan corrects Nathan's pricing confusion

Neylan steps in to firmly clarify that students paid $199 rather than $149 during the 2015 summer run when Nathan mixes up the numbers.

 Hardest push from Nathan ▶ 7:08 Nathan drills into participant numbers

Nathan interrupts to separate out the specific cohort numbers between 2014 and 2015 to verify actual revenue growth.

 Biggest teaching moment ▶ 11:18 Neylan explains summer learning loss messaging shift

Neylan educates Nathan on why wealthier parent demographics required pivoting messaging from basic summer learning loss to specialized electives.

 Nathan holds their own ▶ 13:08 Nathan references Junior Explorers business model

Nathan demonstrates domain expertise in the edtech gamification niche by citing specific details from an earlier interview with Junior Explorers' founder.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Introducing Neylan McBaine and the BrainChase Platform 4111 Nathan introduces Neylan and asks about her background in early dot-com Silicon Valley at eGreetings.com. Neylan shares colorful anecdotes while Nathan probes lightly about the dot-com crash.
Founding Vision and Core Mechanics of BrainChase 4312 Neylan outlines how BrainChase works, citing co-founder Heather Staker's blended learning research. Nathan inspects their live pricing page to understand buyer dynamics between parents and kids.
BrainChase Business Metrics, Pricing Strategy, and Year-Round Revenue 6313 Nathan aggressively breaks down the math on summer cohort sizes, unit pricing, and seasonality challenges. Neylan clarifies timeline specifics between 2014 and 2015 pricing metrics.
Customer Acquisition Strategies and the Global Treasure Hunt 5311 Neylan explains customer segmentation and summer learning loss dynamics. Nathan connects her model to past guest Anurag Agarwal's Junior Explorers and confirms the reality of their physical treasure hunts.
Connect with Neylan, Mid-Episode Contest, and Sponsor Plug 3111 Nathan runs through mid-show promos and conducts the rapid-fire Famous Five routine with Neylan before concluding the interview.

Statements from this episode (5)

Disclosure
McBaine: BrainChase curates outside curriculum rather than building its own
“We actually curate, we vet and curate so the best online curriculum providers we can find. And so we don't create our own curriculum.”
Neylan McBaine Jan 21, 2016 ▶ 4:25
Disclosure
McBaine: BrainChase expands to YMCAs and schools for year-round revenue
“For the past couple of summers, we've been purely a consumer product, meaning that parents have been signing their kids up for our summer semester, and we've had two fantastic summers of doing that, but as a young company, you know, we wanted to challenge ours…”
Neylan McBaine Jan 21, 2016 ▶ 5:29
Assertion Not checkable as stated
McBaine: BrainChase grew from 500 participants in 2014 to 2,000 in 2015
“In 2014, we had 500 kids sign up. In 2015, summer of 20 15, we had 2000 kids sign up.”
Neylan McBaine Jan 21, 2016 ▶ 7:14
Prediction Not checkable as stated
McBaine: BrainChase targets at least 4,000 summer participants at $149
“We are hoping that with the lowering of our pricing from one 99 to one 49, we will be able to at least double our participation over the summer months, if not triple it. So our goal is at least 4000 participants next summer at one 49.”
Neylan McBaine Jan 21, 2016 ▶ 9:52
Assertion Supported
BrainChase Buried Real Global Treasures in France and Japan for Students
“And the first summer, The treasure was a globe of Magellan that was buried in the south of France, and the winner got to take a trip over there to unbury it and to unearth it and won a 10,000 dollar cash prize. And this past summer in 2015, the treasure was …”
Neylan McBaine Jan 21, 2016 ▶ 14:01
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