BrainChase CMO Neylan McBaine explains the mechanics and real-world execution of the startup's global student treasure hunts.
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“And the first summer,
The treasure was a globe of Magellan that was buried in the south of France, and the winner got to take a trip over there to unbury it and to unearth it and won a 10,000 dollar cash prize.
And this past summer in 2015, the treasure was a golden sunstone of Cortez, and it was in Fuji, Japan and a boy from Oregon, an eight-year-old boy from Oregon got to take that trip.”
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More from Neylan McBaine
PredictionNot checkable as stated
McBaine: BrainChase targets at least 4,000 summer participants at $149
“We are hoping that with the lowering of our pricing from one 99 to one 49, we will be able to at least double our participation over the summer months, if not triple it. So our goal is at least 4000 participants next summer at one 49.”
Neylan McBaineJan 21, 2016▶ 9:52Why You Should Always Promote Women with Neylan McBaine
Disclosure
McBaine: BrainChase expands to YMCAs and schools for year-round revenue
“For the past couple of summers, we've been purely a consumer product, meaning that parents have been signing their kids up for our summer semester, and we've had two fantastic summers of doing that, but as a young company, you know, we wanted to challenge ours…”
Neylan McBaineJan 21, 2016▶ 5:29Why You Should Always Promote Women with Neylan McBaine
AssertionNot checkable as stated
McBaine: BrainChase grew from 500 participants in 2014 to 2,000 in 2015
“In 2014, we had 500 kids sign up. In 2015, summer of 20 15, we had 2000 kids sign up.”
Neylan McBaineJan 21, 2016▶ 7:14Why You Should Always Promote Women with Neylan McBaine
Disclosure
McBaine: BrainChase curates outside curriculum rather than building its own
“We actually curate, we vet and curate so the best online curriculum providers we can find. And so we don't create our own curriculum.”
Neylan McBaineJan 21, 2016▶ 4:25Why You Should Always Promote Women with Neylan McBaine
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