McBaine: BrainChase expands to YMCAs and schools for year-round revenue
Neylan McBaine · Why You Should Always Promote Women with Neylan McBaine · Jan 21, 2016 · at 5:29
Neylan McBaine, CMO of BrainChase, explains how the educational adventure platform is shifting from a summer D2C product to an institutional year-round model.
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“For the past couple of summers, we've been purely a consumer product, meaning that parents have been signing their kids up for our summer semester, and we've had two fantastic summers of doing that, but as a young company, you know, we wanted to challenge ourselves to find year-round revenue, and so what we're doing is this spring, we're actually offering an after-school version of our program to YMCAs and other private after-school organizations, as well as school districts and individual schools, and they will be doing a whole different semester of Rain Chase during the spring. We'll run our summer program again this coming summer, but that's allowing us to have a year-round year-round revenue stream.”
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