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Apr 4, 2018 · 18m · top-founders

984 New King of Influencer Marketing Grows Revenue 6x YoY to $8m

Gil Eyal · 9m spoken Nathan Latka · 5m spoken
0:00 / 0:00

gold bands on the timeline = statements, start to end. Hover to read, click to jump. CC turns on captions

HYPR founder and CEO Gil Eyal joins host Nathan Latka to discuss how his data-driven influencer intelligence platform scaled revenue 6x year-over-year to nearly $10 million ARR. Eyal shares key lessons on enterprise SaaS unit economics, outbound growth strategies, and the critical distinction between celebrity fame and true niche influence.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Nathan holds 37.2% of the talking time here. How this is scored →

Nathan as informed peer 4.7 Guest teaching 2.3 Guest disagreement 1.0 Nathan pushing back 2.7
05100:0010:000:49–2:57 · Nathan as informed peer 4/10 Introducing Gil Eyal and Distinguishing Influence from Celebrity Fame Nathan introduces the company with a skeptical inquiry about how HYPR separates itself from typical social media consultants. Gil reframes the premise by educating the host on the distinct difference between celebrity fame and actionable influencer marketing.2:57–6:14 · Nathan as informed peer 6/10 HYPR's Subscription SaaS Model and Elimination of Marketplace Conflicts Nathan systematically explores HYPR's business model, validating Gil's strategy of avoiding marketplace dynamics and quickly categorizing their pricing tiers and expansion levers.6:15–8:55 · Nathan as informed peer 5/10 Founding HYPR After Mobli's Celebrity Endorsement Lessons Nathan probes Gil about the failure of Mobli relative to Instagram and questions why Gil took institutional VC funding after raising from celebrities previously. Gil candidly explains the strategic pivot from broad celebrity hype to demographic-targeted influencer discovery.8:59–14:08 · Nathan as informed peer 7/10 Sponsor Spotlight: Mobile Document Signing with SignEasy Following a sponsor read, Nathan drills into unit economics, calculating Gil's average contract value in real-time from the stated $20k CAC and 8-month payback period.14:08–17:13 · Nathan as informed peer 6/10 Scaling Annual Recurring Revenue, Logo Retention, and Negative Churn Nathan presses Gil to reveal if HYPR has crossed the $10 million ARR milestone, prompting playful evasiveness before moving into rapid 6x growth figures and the Famous Five questions.17:14–17:54 · Nathan as informed peer 0/10 Nathan Latka's Episode Summary and Key Strategic Takeaways Host monologue summarizing the episode takeaways, company revenue milestones, and business model highlights.0:49–2:57 · Guest teaching 6/10 Introducing Gil Eyal and Distinguishing Influence from Celebrity Fame Nathan introduces the company with a skeptical inquiry about how HYPR separates itself from typical social media consultants. Gil reframes the premise by educating the host on the distinct difference between celebrity fame and actionable influencer marketing.2:57–6:14 · Guest teaching 2/10 HYPR's Subscription SaaS Model and Elimination of Marketplace Conflicts Nathan systematically explores HYPR's business model, validating Gil's strategy of avoiding marketplace dynamics and quickly categorizing their pricing tiers and expansion levers.6:15–8:55 · Guest teaching 3/10 Founding HYPR After Mobli's Celebrity Endorsement Lessons Nathan probes Gil about the failure of Mobli relative to Instagram and questions why Gil took institutional VC funding after raising from celebrities previously. Gil candidly explains the strategic pivot from broad celebrity hype to demographic-targeted influencer discovery.8:59–14:08 · Guest teaching 2/10 Sponsor Spotlight: Mobile Document Signing with SignEasy Following a sponsor read, Nathan drills into unit economics, calculating Gil's average contract value in real-time from the stated $20k CAC and 8-month payback period.14:08–17:13 · Guest teaching 1/10 Scaling Annual Recurring Revenue, Logo Retention, and Negative Churn Nathan presses Gil to reveal if HYPR has crossed the $10 million ARR milestone, prompting playful evasiveness before moving into rapid 6x growth figures and the Famous Five questions.17:14–17:54 · Guest teaching 0/10 Nathan Latka's Episode Summary and Key Strategic Takeaways Host monologue summarizing the episode takeaways, company revenue milestones, and business model highlights.0:49–2:57 · Guest disagreement 1/10 Introducing Gil Eyal and Distinguishing Influence from Celebrity Fame Nathan introduces the company with a skeptical inquiry about how HYPR separates itself from typical social media consultants. Gil reframes the premise by educating the host on the distinct difference between celebrity fame and actionable influencer marketing.2:57–6:14 · Guest disagreement 1/10 HYPR's Subscription SaaS Model and Elimination of Marketplace Conflicts Nathan systematically explores HYPR's business model, validating Gil's strategy of avoiding marketplace dynamics and quickly categorizing their pricing tiers and expansion levers.6:15–8:55 · Guest disagreement 1/10 Founding HYPR After Mobli's Celebrity Endorsement Lessons Nathan probes Gil about the failure of Mobli relative to Instagram and questions why Gil took institutional VC funding after raising from celebrities previously. Gil candidly explains the strategic pivot from broad celebrity hype to demographic-targeted influencer discovery.8:59–14:08 · Guest disagreement 1/10 Sponsor Spotlight: Mobile Document Signing with SignEasy Following a sponsor read, Nathan drills into unit economics, calculating Gil's average contract value in real-time from the stated $20k CAC and 8-month payback period.14:08–17:13 · Guest disagreement 2/10 Scaling Annual Recurring Revenue, Logo Retention, and Negative Churn Nathan presses Gil to reveal if HYPR has crossed the $10 million ARR milestone, prompting playful evasiveness before moving into rapid 6x growth figures and the Famous Five questions.17:14–17:54 · Guest disagreement 0/10 Nathan Latka's Episode Summary and Key Strategic Takeaways Host monologue summarizing the episode takeaways, company revenue milestones, and business model highlights.0:49–2:57 · Nathan pushing back 3/10 Introducing Gil Eyal and Distinguishing Influence from Celebrity Fame Nathan introduces the company with a skeptical inquiry about how HYPR separates itself from typical social media consultants. Gil reframes the premise by educating the host on the distinct difference between celebrity fame and actionable influencer marketing.2:57–6:14 · Nathan pushing back 2/10 HYPR's Subscription SaaS Model and Elimination of Marketplace Conflicts Nathan systematically explores HYPR's business model, validating Gil's strategy of avoiding marketplace dynamics and quickly categorizing their pricing tiers and expansion levers.6:15–8:55 · Nathan pushing back 4/10 Founding HYPR After Mobli's Celebrity Endorsement Lessons Nathan probes Gil about the failure of Mobli relative to Instagram and questions why Gil took institutional VC funding after raising from celebrities previously. Gil candidly explains the strategic pivot from broad celebrity hype to demographic-targeted influencer discovery.8:59–14:08 · Nathan pushing back 3/10 Sponsor Spotlight: Mobile Document Signing with SignEasy Following a sponsor read, Nathan drills into unit economics, calculating Gil's average contract value in real-time from the stated $20k CAC and 8-month payback period.14:08–17:13 · Nathan pushing back 4/10 Scaling Annual Recurring Revenue, Logo Retention, and Negative Churn Nathan presses Gil to reveal if HYPR has crossed the $10 million ARR milestone, prompting playful evasiveness before moving into rapid 6x growth figures and the Famous Five questions.17:14–17:54 · Nathan pushing back 0/10 Nathan Latka's Episode Summary and Key Strategic Takeaways Host monologue summarizing the episode takeaways, company revenue milestones, and business model highlights.

speaking balance: gold is Nathan, purple is the guest (3 minute bins)

0:00 · Nathan 52.7% · guest 47.3%0:00 · Nathan 52.7% · guest 47.3%3:00 · Nathan 19.3% · guest 80.7%3:00 · Nathan 19.3% · guest 80.7%6:00 · Nathan 11.3% · guest 88.7%6:00 · Nathan 11.3% · guest 88.7%9:00 · Nathan 46.6% · guest 53.4%9:00 · Nathan 46.6% · guest 53.4%12:00 · Nathan 37.3% · guest 62.7%12:00 · Nathan 37.3% · guest 62.7%15:00 · Nathan 57.2% · guest 42.8%15:00 · Nathan 57.2% · guest 42.8%18:00 · Nathan 0% · guest 0%18:00 · Nathan 0% · guest 0%
Sharpest disagreement ▶ 14:11 Evasion on exact ARR numbers

Gil pushes back against Nathan's attempts to lock down an exact annual revenue figure near the $10M mark, holding his ground with guarded answers.

 Hardest push from Nathan ▶ 14:08 Nathan pressing on ARR milestones

Nathan refuses to accept a vague answer on company revenue run-rate, repeatedly asking if they have crossed or will cross $10M ARR within the calendar year.

 Biggest teaching moment ▶ 1:53 Gil teaches fame versus influence

Gil corrects common industry assumptions by explaining why famous figures like Alicia Keys fail to drive smartphone sales compared to niche tech influencers like Unbox Therapy.

 Nathan holds their own ▶ 12:34 Mental math on ACV from CAC and payback

Nathan showcases strong SaaS domain knowledge by deducing that a $20k CAC with an 8-month payback means first-year contracts average slightly over $30k, which Gil confirms.
the scores for every segment, with the reasoning behind each
ChapterTopicNathan as informed peerGuest teachingGuest disagreementNathan pushing backWhy
Introducing Gil Eyal and Distinguishing Influence from Celebrity Fame 4613 Nathan introduces the company with a skeptical inquiry about how HYPR separates itself from typical social media consultants. Gil reframes the premise by educating the host on the distinct difference between celebrity fame and actionable influencer marketing.
HYPR's Subscription SaaS Model and Elimination of Marketplace Conflicts 6212 Nathan systematically explores HYPR's business model, validating Gil's strategy of avoiding marketplace dynamics and quickly categorizing their pricing tiers and expansion levers.
Founding HYPR After Mobli's Celebrity Endorsement Lessons 5314 Nathan probes Gil about the failure of Mobli relative to Instagram and questions why Gil took institutional VC funding after raising from celebrities previously. Gil candidly explains the strategic pivot from broad celebrity hype to demographic-targeted influencer discovery.
Sponsor Spotlight: Mobile Document Signing with SignEasy 7213 Following a sponsor read, Nathan drills into unit economics, calculating Gil's average contract value in real-time from the stated $20k CAC and 8-month payback period.
Scaling Annual Recurring Revenue, Logo Retention, and Negative Churn 6124 Nathan presses Gil to reveal if HYPR has crossed the $10 million ARR milestone, prompting playful evasiveness before moving into rapid 6x growth figures and the Famous Five questions.
Nathan Latka's Episode Summary and Key Strategic Takeaways 0000 Host monologue summarizing the episode takeaways, company revenue milestones, and business model highlights.

Statements from this episode (13)

Insight
Eyal: Most marketers confuse celebrity fame with actual purchasing influence
“I think the biggest Misunderstanding is between fame and influence, and I think most of the people in the industry don't even understand it. There's a really big difference between being famous and being influential.”
Gil Eyal Apr 4, 2018 ▶ 1:55
Assertion Not checkable as stated
Eyal: HYPR tracks 1B social accounts weekly across 10M influencers
“We have a database of about ten million influential people. We track about a billion social accounts on a weekly basis to see what they're talking about, who they're following, and what topics are the ones that they engage with in order to understand in real t…”
Gil Eyal Apr 4, 2018 ▶ 3:09
Assertion Not checkable as stated
Eyal: 95% of HYPR clients have annual or multi-year contracts
“95% of our clients have annual or longer contracts.”
Gil Eyal Apr 4, 2018 ▶ 5:04
Assertion Not checkable as stated
Eyal: HYPR annual contracts range from $20,000 to $500,000
“They vary between 20,000 dollars a year, out of To about half a million dollars a year.”
Gil Eyal Apr 4, 2018 ▶ 5:13
Assertion Partly supported
Eyal: DiCaprio, Maguire, and Serena Williams invested millions in Mobli
“So we got celebrity investors like Leonardo DiCaprio, Tobey Maguire, Serena Williams, [409] Nathan Latka: How much do they put in? [411] Gil Eyal: Sorry, what? [411] Nathan Latka: How much do they put in? [413] Gil Eyal: A lot of money. [414] Nathan Latka: Lik…”
Gil Eyal Apr 4, 2018 ▶ 6:43
Disclosure
Eyal: HYPR has raised about $8 million to date
“We've raised about eight million dollars so far.”
Gil Eyal Apr 4, 2018 ▶ 8:02
Assertion Not checkable as stated
Eyal: Mobli saw 20 million downloads within four months
“We were a bunch of people who built an app and didn't expect to get twenty million downloads over, you know, a three or four month period, and we couldn't handle it.”
Gil Eyal Apr 4, 2018 ▶ 8:21
Disclosure
Eyal: HYPR has 200 enterprise customers across brands and agencies
“We have about 200 customers today. primarily Fortune 500 brands and big agencies.”
Gil Eyal Apr 4, 2018 ▶ 9:45
Disclosure
Eyal: HYPR spends roughly $20,000 to acquire each enterprise customer
“I know exactly what it is. it's around 20,000 dollars.”
Gil Eyal Apr 4, 2018 ▶ 11:38
Disclosure
Eyal: HYPR's eight-month payback period may not be sustainable long-term
“So we currently have about an eight month payback period. I think that's great. I don't think that's going to be a sustainable longterm, but we'd like to keep it under a year.”
Gil Eyal Apr 4, 2018 ▶ 12:17
Prediction Not checkable as stated
Eyal: HYPR expects 6 to 7-year enterprise customer retention
“We expect, you know, for projections, we take three years, but based on current retention, we expect about six to seven years.”
Gil Eyal Apr 4, 2018 ▶ 13:49
Assertion Not checkable as stated
Eyal: HYPR achieves net negative dollar churn every single quarter
“On a dollar per basis, every single quarter is a negative churn, meaning we get more dollars from the remaining customers than we lost, but we will lose a logo every once in a while.”
Gil Eyal Apr 4, 2018 ▶ 14:52
Assertion Not checkable as stated
Eyal: HYPR grew MRR by nearly 7x year-over-year
“About 15% of that.”
Gil Eyal Apr 4, 2018 ▶ 15:20
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