total addressable market

“Small niche industry means smaller dressable market. Don't agree with that either, because once you establish yourself, once you have a reputation, they want to buy more from it. So from you, there's a lot of opportunities for expansion. You can also expand, n…”

“So if you're looking for money, forget the TAM. Screw the TAM. Let it go. Focus on what can you do for a very specific group.”

“But the reality is that if your budget is strapped, you need to focus on a specific segment of your TAM. You can't just try to boil the ocean or you can, but it's going to be way less effective because you might only be able to get your impression in front of …”

“Marketing is almost the same effort marketing in a niche as it is in a big TAM, so swing for the fences and go after a big vertical.”

“Somewhere along the way, you will hit that hurdle around repeatable sales motion if you don't have a large CAGR.”

“And if we can shift focus from new customers to existing customers, it opens up a five X bigger TAM for brands focused on existing customer relationships. That's really the only way brands can build profitable businesses.”

“TAM increases, right, because you make the product more accessible at the lower end while uncapping your upside at the higher end.”

“Figuring out that TAM is really the biggest barrier to entry in this market.”

“So focus on the markets that are early. I would say below ten billion is where I would really go, but if you can get it lower to a billion dollar total addressable market that you think is going to grow in the future, that's where you should go.”

“Hard to build a really scaled business on a two billion dollar TAM.”

“The single greatest mistake that founders make is TAM. They overestimate how big their opportunity is, and then they go raise super diluted venture capital money”