StackAdapt

13 statements across 1 episodes · 4 bullish · 1 bearish · 1 people on the record · first statement Jan 19, 2018 by Vitaly Pecherskiy · said 20 times in 1 episodes since 2018 · across every show →

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brought up most by Nathan Latka (18), Vitaly Pecherskiy (2)

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Everything said about StackAdapt, oldest first

Jan 19, 2018
Disclosure
Pecherskiy: StackAdapt take rate is strictly below 50%
“It's definitely less than 50%.”
Vitaly Pecherskiy Jan 19, 2018 ▶ 2:58 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018
Insight
Pecherskiy: Advertisers Do Not Care About Platform Margins If CAC Beats LTV
“Nobody, nobody really cares how much Google what margin or how much money they make out of it. Because at the end of the day, if it drives sales, then like if at the end of the day, if your customer acquisition cost is lower than your LTV, then you're happy.”
Vitaly Pecherskiy Jan 19, 2018 ▶ 6:51 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018
Assertion Not checkable as stated
Pecherskiy: StackAdapt Works with Around 400 Customers
“We work right now because of that seasonality you know, some customers come and go based on the time of the year, but we work with around 400 customers.”
Vitaly Pecherskiy Jan 19, 2018 ▶ 7:32 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018 positive
Assertion Not checkable as stated
Pecherskiy: StackAdapt payback period is probably within a month
“It's very short. . Oh, yeah. Mm-hmm. Yeah. The, probably even within a month.”
Vitaly Pecherskiy Jan 19, 2018 ▶ 10:39 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018 neutral
Disclosure
Pecherskiy: StackAdapt raised less than $3M in capital
“We raised capital. It was less than three million which basically meant that, you know, we have to always think of business fundamentals.”
Vitaly Pecherskiy Jan 19, 2018 ▶ 11:28 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018 bullish
Assertion Not checkable as stated
Pecherskiy: StackAdapt is the largest buyer of native advertising
“We are definitely the largest company when it comes to buying native advertising”
Vitaly Pecherskiy Jan 19, 2018 ▶ 4:46 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018
Disclosure
Pecherskiy: StackAdapt buys on CPM and sells on performance goals
“We, for example, as a company, we always buy media on, Cost per impression basis, but sometimes we sell it on, on fixed performance based goals.”
Vitaly Pecherskiy Jan 19, 2018 ▶ 3:34 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018 positive
Disclosure
Pecherskiy: StackAdapt founders split equity equally three ways
“So when we brought our third co-founder, we recognized that the importance of being equal founders, so we just split it three ways.”
Vitaly Pecherskiy Jan 19, 2018 ▶ 12:50 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018 neutral
Assertion Not checkable as stated
Pecherskiy: StackAdapt spends under $10,000 monthly on paid search acquisition
“Under 10 K. Okay. All just on search.”
Vitaly Pecherskiy Jan 19, 2018 ▶ 10:03 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018 neutral
Assertion Not checkable as stated
Pecherskiy: StackAdapt fully weighted CAC is between $2,000 and $3,000
“It's about Two or three grand.”
Vitaly Pecherskiy Jan 19, 2018 ▶ 10:16 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018 bullish
Disclosure
Pecherskiy: StackAdapt did $8.9M in 2016 and plans $20M in 2017
“We did 8.9 and this year we're planning to do 20.”
Vitaly Pecherskiy Jan 19, 2018 ▶ 5:49 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018
Assertion Not checkable as stated
Pecherskiy: About 90% of StackAdapt Customers Come from Direct Sales
“About 90% of them are from sales. So we are ramping up our inbound strategies but that's something we've grown up on, on inbound, but the challenge was that inbound attracts a lot of different types of customers, and it's, it became very hard to figure out whe…”
Vitaly Pecherskiy Jan 19, 2018 ▶ 7:47 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jan 19, 2018 negative
Insight
Pecherskiy: SaaS pricing models fail in media due to seasonal spend
“I think every every advertising or media company has to try to figure out SAS model. It just doesn't work because the nature of advertising businesses is very seasonal. So some, sometimes advertisers just want to spend Money in the summer, just sometimes in th…”
Vitaly Pecherskiy Jan 19, 2018 ▶ 2:05 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
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