Pecherskiy: About 90% of StackAdapt Customers Come from Direct Sales
Vitaly Pecherskiy · 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50% · Jan 19, 2018 · at 7:47
StackAdapt CEO Vitaly Pecherskiy explains why the native adtech company shifted its primary customer acquisition focus away from inbound marketing.
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“About 90% of them are from sales. So we are ramping up our inbound strategies but that's something we've grown up on, on inbound, but the challenge was that inbound attracts a lot of different types of customers, and it's, it became very hard to figure out where we should be really doubling down on.”
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