Vitaly Pecherskiy, CEO of native adtech platform StackAdapt, shares how the founding team divided company equity.
0:00 / 0:09exact quote · 9.1s
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“So when we brought our third co-founder, we recognized that the importance of being equal founders, so we just split it three ways.”
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Insight
Pecherskiy: SaaS pricing models fail in media due to seasonal spend
“I think every every advertising or media company has to try to figure out SAS model. It just doesn't work because the nature of advertising businesses is very seasonal. So some, sometimes advertisers just want to spend Money in the summer, just sometimes in th…”
Vitaly PecherskiyJan 19, 2018▶ 2:05909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
AssertionNot checkable as stated
Pecherskiy: StackAdapt is the largest buyer of native advertising
“We are definitely the largest company when it comes to buying native advertising”
Vitaly PecherskiyJan 19, 2018▶ 4:46909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Insight
Pecherskiy: Advertisers Do Not Care About Platform Margins If CAC Beats LTV
“Nobody, nobody really cares how much Google what margin or how much money they make out of it. Because at the end of the day, if it drives sales, then like if at the end of the day, if your customer acquisition cost is lower than your LTV, then you're happy.”
Vitaly PecherskiyJan 19, 2018▶ 6:51909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
AssertionNot checkable as stated
Pecherskiy: About 90% of StackAdapt Customers Come from Direct Sales
“About 90% of them are from sales. So we are ramping up our inbound strategies but that's something we've grown up on, on inbound, but the challenge was that inbound attracts a lot of different types of customers, and it's, it became very hard to figure out whe…”
Vitaly PecherskiyJan 19, 2018▶ 7:47909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
AssertionNot checkable as stated
Pecherskiy: StackAdapt payback period is probably within a month
“It's very short. . Oh, yeah. Mm-hmm. Yeah. The, probably even within a month.”
Vitaly PecherskiyJan 19, 2018▶ 10:39909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Disclosure
Pecherskiy: StackAdapt take rate is strictly below 50%
“It's definitely less than 50%.”
Vitaly PecherskiyJan 19, 2018▶ 2:58909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
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