Sizmek

“If you are now also a publisher, if you're also running a media business, you would actually measure yourself. And it's obviously a conflict of interest, which you cannot go with.”

“We acquired Rocket Fuel. We combined both businesses, Seismic and Rocket Fuel, under the Seismic brand, and now we are the largest independent bi-fi platform for advertisers and agencies with about 1600 employees globally.”

“On the one hand, there are new opportunities. Again, I mentioned programmatic TV where we might be more looking into the talent and the technology, right? And then there are other areas where we already have a good footprint and therefore maybe we look more in…”

“So, we started a conversation when Seismic was still public, but with the knowledge that we want to actually take it private, and then we actually want to do the roll-up with other players in the ecosystem, and you can actually do that Much more easily in a no…”

“We focus as an industry too much on the input rather than on the output. And one of the reasons is that we just have a struggle to measure output, and the better we become in measuring the output, the more we can actually attach re-numerations and compensation…”

“What they really want to have is one platform that they can use to do everything in one single stack, right? They don't want to have a Frankenstein, Any longer where they have to stitch things together, they really truly won't have a one platform, which is sim…”

“I think we are on a good path to establish ourselves as the only one who can truly compete with the Doubled League stack at global scale.”