Mark Grether, CEO of Sizmek, discusses Sizmek's positioning against Google following its acquisition of Rocket Fuel.
0:00 / 0:08exact quote · 8.8s
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“I think we are on a good path to establish ourselves as the only one who can truly compete with the Doubled League stack at global scale.”
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More from Mark Grether
Insight
Operating an ad server and media business creates inherent conflicts of interest
“If you are now also a publisher, if you're also running a media business, you would actually measure yourself. And it's obviously a conflict of interest, which you cannot go with.”
Mark GretherJul 11, 2018▶ 7:281082 Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space
AssertionPartly supported
Mark Grether: Sizmek is the largest independent global buy-side ad platform
“We acquired Rocket Fuel. We combined both businesses, Seismic and Rocket Fuel, under the Seismic brand, and now we are the largest independent bi-fi platform for advertisers and agencies with about 1600 employees globally.”
Mark GretherJul 11, 2018▶ 1:271082 Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space
Insight
Advertisers want integrated platforms instead of stitched-together ad tech stacks
“What they really want to have is one platform that they can use to do everything in one single stack, right? They don't want to have a Frankenstein, Any longer where they have to stitch things together, they really truly won't have a one platform, which is sim…”
Mark GretherJul 11, 2018▶ 3:341082 Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space
Opinion
Advertisers urgently need independent alternatives to Google and Facebook
“Advertisers and agencies, they need an alternative to Google, right? They need an alternative to Google and Facebook, and there won't be many alternatives.”
Mark GretherJul 11, 2018▶ 9:061082 Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space
Disclosure
Sizmek intentionally went private to execute an ad tech ecosystem roll-up
“So, we started a conversation when Seismic was still public, but with the knowledge that we want to actually take it private, and then we actually want to do the roll-up with other players in the ecosystem, and you can actually do that Much more easily in a no…”
Mark GretherJul 11, 2018▶ 12:521082 Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space
“The reason is that bringing companies together, right, and forming a new business model just takes time, right? So if you actually have to report and justify yourself every quarter, you're much more short-term focused.”
Mark GretherJul 11, 2018▶ 13:111082 Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space
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