Sizmek acquires technology in emerging markets and relationships in core ones
Mark Grether · 1082 Why Public Sizmek Went Private to Fuel Growth via M&A in Buy Side Programmatic Space · Jul 11, 2018 · at 15:42
Mark Grether, CEO of Sizmek, explains the company's M&A criteria across emerging categories like programmatic TV versus established market segments.
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“On the one hand, there are new opportunities. Again, I mentioned programmatic TV where we might be more looking into the talent and the technology, right? And then there are other areas where we already have a good footprint and therefore maybe we look more into acquiring more relationship with advertising.”
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