Ripl

“We're entirely a direct response marketing driven customer acquisition model. So no sales team at all.”

“Like, you know, on average, we only keep our customers across the whole base a little more than a year.”

“We're a little north of ten million ARR and looking to kind of put the foot down and grow faster this year ahead.”

“We figured if we could build a tool that was beloved by them, it was a great value prop. You know, we kind of have a bit of a moat around ourselves and wouldn't get a lot of pressure from above from the bigger software providers. And that's proven to be true.”

“Yeah. We're on the right side of that right now, and you know, as we hire a few more folks who might Step down to burning again. But the intent here is to run this thing and break even or better and to continue to scale it, but at a faster rate this year.”

“We focus on businesses that have 10 or fewer employees and a meaningful part of our customer base is actually just single entrepreneurs solo.”

“Just shy of seven.”

“Well, I mean, I tend to think they graduate to the Adobe Creative Cloud for digital content and video creation, and then to kind of the larger email platform tools.”

“We've only been up by about three, four percent year over year from 18. 17 to 18, we had huge growth, more than 200%, and so part of that was intentional.”

“At least Three pieces of content created and posted.”

“More than half of our paying customer base we've had for longer than a year.”

“Being a much more broad based and kind of agnostic as to which small business vertical we serve, it's really driven the growth.”

“75%, eight percent of our customer base is on a monthly skew.”

“We've wanted to keep the discipline around financial management in place, and I think that's served us well because there have been periods where we've had dips, either CAC went up or LTV came down and we needed to be able to manage through that and having, yo…”

“It varies cause we bring it up and down based on CAC efficiency, but never goes below about 200,000.”

“We've been running somewhere between 35 and 45 dollars for more than a year now. Nathan Latka: Okay. Clay McDaniel: and that's CAC against you know, first billing event, right? Clay McDaniel: Customers that are actually converting, not to trialers, but folk…”

“When we see LTV real playing, really pulling through, which means our trial churn is looking good. Our month one churn is looking good. We'll go up to 400,000 and a half million or more.”

“We actually bought the rights and the brand from a previous company that had folded early in the 2010. And maybe a little bit of some legacy data, but we've only done three rounds. We had a convertible round early on that converted into equity, but .”

“We convert about half.”

“So we've got about 70,000 paying any given month, you know, quarter 1,300,000 plus in MAUs.”