Lean balance sheets enforce discipline during CAC and LTV fluctuations
Clay McDaniel · 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content " · May 15, 2020 · at 7:07
Clay McDaniel, CEO of Ripl, explains why avoiding massive venture capital rounds helped the company manage unit economic downturns.
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“We've wanted to keep the discipline around financial management in place, and I think that's served us well because there have been periods where we've had dips, either CAC went up or LTV came down and we needed to be able to manage through that and having, you know, a balance sheet that's adequate, but not bursting with cash, I think has been useful.”
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