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Clay McDaniel

14 statements across 1 episodes · 5 bullish · 0 bearish · 1 people on the record · first statement May 15, 2020 by Clay McDaniel · across every show →

On the record as a speaker too: Clay McDaniel's record, appearances and statements → this page counts the times other people say the name.

Everything said about Clay McDaniel, oldest first

May 15, 2020
Disclosure
Ripl relies on direct-response marketing and has no sales team
“We're entirely a direct response marketing driven customer acquisition model. So no sales team at all.”
Clay McDaniel May 15, 2020 ▶ 8:41 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020 neutral
Assertion Not checkable as stated
Ripl retains paying subscribers for an average of just over a year
“Like, you know, on average, we only keep our customers across the whole base a little more than a year.”
Clay McDaniel May 15, 2020 ▶ 13:32 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020
Assertion Not checkable as stated
Ripl generates slightly over $10 million in annual recurring revenue
“We're a little north of ten million ARR and looking to kind of put the foot down and grow faster this year ahead.”
Clay McDaniel May 15, 2020 ▶ 8:10 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020 positive
Assertion Not checkable as stated
Targeting micro-SMBs built a moat against larger software providers
“We figured if we could build a tool that was beloved by them, it was a great value prop. You know, we kind of have a bit of a moat around ourselves and wouldn't get a lot of pressure from above from the bigger software providers. And that's proven to be true.”
Clay McDaniel May 15, 2020 ▶ 2:00 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020 positive
Disclosure
Ripl operates at break-even and intends to remain profitable while scaling
“Yeah. We're on the right side of that right now, and you know, as we hire a few more folks who might Step down to burning again. But the intent here is to run this thing and break even or better and to continue to scale it, but at a faster rate this year.”
Clay McDaniel May 15, 2020 ▶ 17:33 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020
Disclosure
Ripl targets businesses under 10 employees and solo entrepreneurs
“We focus on businesses that have 10 or fewer employees and a meaningful part of our customer base is actually just single entrepreneurs solo.”
Clay McDaniel May 15, 2020 ▶ 1:22 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020
Assertion Not checkable as stated
Ripl's growth slowed to 3-4% after a 200% year-over-year surge
“We've only been up by about three, four percent year over year from 18. 17 to 18, we had huge growth, more than 200%, and so part of that was intentional.”
Clay McDaniel May 15, 2020 ▶ 8:22 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020 positive
Insight
Creating three pieces of content is Ripl's paid conversion tipping point
“At least Three pieces of content created and posted.”
Clay McDaniel May 15, 2020 ▶ 10:21 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020 positive
Insight
Lean balance sheets enforce discipline during CAC and LTV fluctuations
“We've wanted to keep the discipline around financial management in place, and I think that's served us well because there have been periods where we've had dips, either CAC went up or LTV came down and we needed to be able to manage through that and having, yo…”
Clay McDaniel May 15, 2020 ▶ 7:07 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020 neutral
Disclosure
Ripl spends at least $200,000 monthly on direct ad spend
“It varies cause we bring it up and down based on CAC efficiency, but never goes below about 200,000.”
Clay McDaniel May 15, 2020 ▶ 16:44 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020 neutral
Assertion Not checkable as stated
Ripl's CAC has been $35 to $45 for over a year
“We've been running somewhere between 35 and 45 dollars for more than a year now. Nathan Latka: Okay. Clay McDaniel: and that's CAC against you know, first billing event, right? Clay McDaniel: Customers that are actually converting, not to trialers, but folk…”
Clay McDaniel May 15, 2020 ▶ 12:44 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020 positive
Disclosure
Ripl scales ad spend to $500,000+ when churn metrics improve
“When we see LTV real playing, really pulling through, which means our trial churn is looking good. Our month one churn is looking good. We'll go up to 400,000 and a half million or more.”
Clay McDaniel May 15, 2020 ▶ 16:55 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020
Assertion Supported
Ripl acquired its brand and IP from a folded company
“We actually bought the rights and the brand from a previous company that had folded early in the 2010. And maybe a little bit of some legacy data, but we've only done three rounds. We had a convertible round early on that converted into equity, but .”
Clay McDaniel May 15, 2020 ▶ 5:39 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
May 15, 2020
Assertion Not checkable as stated
Ripl has 70,000 paying subscribers and over 1.3 million MAUs
“So we've got about 70,000 paying any given month, you know, quarter 1,300,000 plus in MAUs.”
Clay McDaniel May 15, 2020 ▶ 7:41 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content "
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