Ripl scales ad spend to $500,000+ when churn metrics improve
Clay McDaniel · 1756 "Ripl Hits $10m ARR Helping 70k SMB's Create Video Content " · May 15, 2020 · at 16:55
Ripl CEO Clay McDaniel explains how cohort retention and LTV metrics determine the upper range of their monthly marketing budget.
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“When we see LTV real playing, really pulling through, which means our trial churn is looking good. Our month one churn is looking good. We'll go up to 400,000 and a half million or more.”
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