RightMessage

24 statements across 2 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Aug 6, 2019 by Brennan Dunn · said 25 times in 2 episodes since 2019 · across every show →

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brought up most by Nathan Latka (23), Brennan Dunn (2)

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2020 16 mentions in 1 episode
2019 9 mentions in 1 episode

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Everything said about RightMessage, oldest first

Aug 6, 2019
Assertion Not checkable as stated
RightMessage's revenue is growing 30% to 40% month-over-month
“We're growing 30, 40% a month now and happy with it.”
Brennan Dunn Aug 6, 2019 ▶ 5:32 1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR
Aug 6, 2019
Assertion Not checkable as stated
RightMessage raised its early round in one week without a pitch deck
“It was back in October and it only took, it took about a week. No pitch checker. They were all friends of mine, so I just really emailed them and did it that way.”
Brennan Dunn Aug 6, 2019 ▶ 12:18 1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR
Aug 6, 2019
Assertion Not checkable as stated
RightMessage reached $20k MRR three and a half months after launch
“Yeah, we launched in January. We're at, we're just about 20,000 MRR. So in about Three and a half months.”
Brennan Dunn Aug 6, 2019 ▶ 5:23 1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR
Aug 6, 2019 neutral
Disclosure
Brennan Dunn owns 50% of RightMessage with co-founder Shai
“I know I own half the company. I have a co-founder who's the technical co-founder, Shai.”
Brennan Dunn Aug 6, 2019 ▶ 9:48 1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR
Aug 6, 2019
Disclosure
RightMessage plans to stay profitable and avoid a Series A round
“Profitable out of the gate. So we're not looking to jump from the different to series A or anything like that.”
Brennan Dunn Aug 6, 2019 ▶ 12:35 1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR
Aug 6, 2019
Assertion Not checkable as stated
RightMessage's monthly user churn is about 5%
“Churn right now is about five percent.”
Brennan Dunn Aug 6, 2019 ▶ 6:27 1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR
Aug 6, 2019
Assertion Not checkable as stated
RightMessage's ARPU is $144 per month
“Average ARPU is 144 at the moment.”
Brennan Dunn Aug 6, 2019 ▶ 5:12 1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR
Aug 6, 2019
Disclosure
RightMessage raised $500k from integration partners including ConvertKit and Leadpages
“No, we raised half a million. So we raised from early customers along with, Some of the companies we integrate with, like ConvertKit, Leadpages, Drip, and so on.”
Brennan Dunn Aug 6, 2019 ▶ 7:16 1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR
Aug 6, 2019
Assertion Not checkable as stated
Teachable founder Ankur Nagpal convinced RightMessage to raise venture capital
“We were going to bootstrap, but our first customer was Teachable, and Anker reached out saying, I want the product faster. Can you raise some money and build a team on it?”
Brennan Dunn Aug 6, 2019 ▶ 13:16 1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR
Jun 27, 2020
Assertion Not publicly verifiable
Dunn: RightMessage recorded 16% revenue churn over past year
“I mean, bare metrics is saying over the last year, revenue turned 16%.”
Brennan Dunn Jun 27, 2020 ▶ 10:30 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 negative
Disclosure
Dunn: RightMessage will not raise capital or scale headcount yet
“We wouldn't raise money at this point or scale the team at this point because I think we're so right now we're so individually working together with our current customer base base and subscriber base to figure out Positioning wise, are we in the right place or…”
Brennan Dunn Jun 27, 2020 ▶ 14:41 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 neutral
Opinion
Dunn: RightMessage has not yet hit true product-market fit
“I wouldn't say that we've hit product market fit in the sense that we have a really good way, a compelling way, Of showing somebody why they should switch from, say, Sumo or OptiMonster or whoever to us.”
Brennan Dunn Jun 27, 2020 ▶ 13:08 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 neutral
Assertion Not checkable as stated
RightMessage has zero direct customer acquisition spend
“We haven't spent a dime on any hard costs like acquisition costs.”
Brennan Dunn Jun 27, 2020 ▶ 11:38 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 neutral
Insight
Dunn: Website personalization cannot succeed without customer segmentation
“The big turn issue for us was we were selling personalization software. People bought into it, but you can't personalize without segmentation. So a lot of these companies came on board and they realized they didn't have the data that they needed to accurately …”
Brennan Dunn Jun 27, 2020 ▶ 9:06 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 neutral
Disclosure
RightMessage raised $500k from Nathan Barry, Ankur Nagpal, and Paul Singh
“We raised about a half a million from people like Nathan Berry of ConvertKit anchor of Teachable Paul Sing and others just friends of mine, frankly, who wanted to fund us.”
Brennan Dunn Jun 27, 2020 ▶ 6:34 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 neutral
Assertion Not checkable as stated
Dunn: RightMessage launch sales came 100% from email list
“No affiliates. Yeah. It was a hundred percent in the list.”
Brennan Dunn Jun 27, 2020 ▶ 5:22 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020
Assertion Not checkable as stated
Dunn: RightMessage ARPU is about $100 per month
“Well, our ARPU is about a hundred bucks a month, but plans start at 30, and we have people paying in a few hundreds a month.”
Brennan Dunn Jun 27, 2020 ▶ 2:52 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 positive
Assertion Not checkable as stated
Dunn: RightMessage reached ~$8k MRR one week after launch
“And then we did a big launch kind of info product style when we went live sold annual plans that got us, I think to about eight K MR or thereabouts pretty much a week into it.”
Brennan Dunn Jun 27, 2020 ▶ 4:07 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 neutral
Assertion Not checkable as stated
Dunn: RightMessage churn is driven by customer education, not disbelief
“We know why we're churning. It's an education problem. We've asked people, we've talked to people, and what we're being told again and again is we completely, 100% believe in The outcome that you're promising us, but we need help on the strategic side.”
Brennan Dunn Jun 27, 2020 ▶ 17:08 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020
Disclosure
RightMessage has just under 300 customers
“Just shy of 300.”
Brennan Dunn Jun 27, 2020 ▶ 7:44 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 neutral
Assertion Not checkable as stated
Dunn: RightMessage has roughly $50k remaining of $500k raised
“We've burned through a good about, we have about 50 left.”
Brennan Dunn Jun 27, 2020 ▶ 15:47 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 neutral
Disclosure
RightMessage operates with no salespeople across a three-person team
“I mean, we don't, so we aren't in terms of sales, we don't have any sales people. It's just myself, co-founder, and we have a part-time designer.”
Brennan Dunn Jun 27, 2020 ▶ 11:49 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 positive
Disclosure
RightMessage reaches $30k MRR and generates $10k monthly profit
“Our total MRR at the moment is 30 K a month. Our, I mean, we're basically, our expenses are probably 20 K. So yeah, we're bringing about a 10 K a month profit.”
Brennan Dunn Jun 27, 2020 ▶ 7:31 RightMessage Hits $360k Revenue, Co-Founders Going All In
Jun 27, 2020 neutral
Disclosure
Dunn: RightMessage would probably turn down a $700k cash buyout
“Probably not, to be honest.”
Brennan Dunn Jun 27, 2020 ▶ 18:15 RightMessage Hits $360k Revenue, Co-Founders Going All In
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