Assertion certainty 5/5 debate potential 1/5

RightMessage has zero direct customer acquisition spend

Brennan Dunn · RightMessage Hits $360k Revenue, Co-Founders Going All In · Jun 27, 2020 · at 11:38

Brennan Dunn, co-founder of RightMessage, explains how the company acquires customers organically without direct paid acquisition spend.

0:00 / 0:03exact quote · 3.4s
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“We haven't spent a dime on any hard costs like acquisition costs.”

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More from Brennan Dunn

Insight
Dunn: Website personalization cannot succeed without customer segmentation
“The big turn issue for us was we were selling personalization software. People bought into it, but you can't personalize without segmentation. So a lot of these companies came on board and they realized they didn't have the data that they needed to accurately …”
Brennan Dunn Jun 27, 2020 ▶ 9:06 RightMessage Hits $360k Revenue, Co-Founders Going All In
Opinion
Dunn: RightMessage has not yet hit true product-market fit
“I wouldn't say that we've hit product market fit in the sense that we have a really good way, a compelling way, Of showing somebody why they should switch from, say, Sumo or OptiMonster or whoever to us.”
Brennan Dunn Jun 27, 2020 ▶ 13:08 RightMessage Hits $360k Revenue, Co-Founders Going All In
Disclosure
Dunn: RightMessage will not raise capital or scale headcount yet
“We wouldn't raise money at this point or scale the team at this point because I think we're so right now we're so individually working together with our current customer base base and subscriber base to figure out Positioning wise, are we in the right place or…”
Brennan Dunn Jun 27, 2020 ▶ 14:41 RightMessage Hits $360k Revenue, Co-Founders Going All In
Assertion Not checkable as stated
Dunn: RightMessage churn is driven by customer education, not disbelief
“We know why we're churning. It's an education problem. We've asked people, we've talked to people, and what we're being told again and again is we completely, 100% believe in The outcome that you're promising us, but we need help on the strategic side.”
Brennan Dunn Jun 27, 2020 ▶ 17:08 RightMessage Hits $360k Revenue, Co-Founders Going All In
Assertion Supported
Dunn: ConvertKit only worked out once Nathan Barry went all in
“I mean, he was at the same point with ConvertKit where he was splitting his time. And when he went all in on ConvertKit, that's when everything started to work out.”
Brennan Dunn Jun 27, 2020 ▶ 19:25 RightMessage Hits $360k Revenue, Co-Founders Going All In
Disclosure
RightMessage plans to stay profitable and avoid a Series A round
“Profitable out of the gate. So we're not looking to jump from the different to series A or anything like that.”
Brennan Dunn Aug 6, 2019 ▶ 12:35 1473 How to Raise $500k From Early Channel Partners To Break $20k/mo in MRR
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