Reviews.io

25 statements across 2 episodes · 10 bullish · 1 bearish · 2 people on the record · first statement Aug 16, 2021 by Tom Goodwin · said 60 times in 2 episodes since 2021 · across every show →

Mentions by year

brought up most by Callum McKeefery (18), Nathan Latka (15), Tom Goodwin (14)

tap a year for its mentions
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every mention, scene by scene, with the transcript →

Everything said about Reviews.io, oldest first

Aug 16, 2021 positive
Disclosure
Goodwin: Reviews.io would turn down $250M cash buyout from Yotpo
“Absolutely.”
Tom Goodwin Aug 16, 2021 ▶ 14:57 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Aug 16, 2021
Assertion Not checkable as stated
Goodwin: Over 50% of Reviews.io's 60-person team are engineers
“Of the team, over 50% are engineers.”
Tom Goodwin Aug 16, 2021 ▶ 5:20 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Aug 16, 2021 bullish
Assertion Not checkable as stated
Goodwin: Reviews.io grew revenue approximately 170% YoY
“Oh, we, we've grown about a 170%.”
Tom Goodwin Aug 16, 2021 ▶ 8:03 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Aug 16, 2021
Assertion Not checkable as stated
Goodwin: Reviews.io operates at a 57% net profit margin
“57%.”
Tom Goodwin Aug 16, 2021 ▶ 9:55 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Aug 16, 2021 positive
Assertion Not checkable as stated
Goodwin: Reviews.io uses 30-day subscriptions while competitors lock customers in
“We're very much a non-contracted rolling, thirty-day subscription where some of our competitors are very fixed contract, you know, sort of three, five years, lock in, very hard to get out of.”
Tom Goodwin Aug 16, 2021 ▶ 3:22 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Aug 16, 2021
Assertion Not checkable as stated
Goodwin: Reviews.io has around 103% net dollar retention
“At the moment, when I looked at the figures probably last week, we're about one Oh three, I think.”
Tom Goodwin Aug 16, 2021 ▶ 11:43 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Aug 16, 2021 positive
Disclosure
Goodwin: Reviews.io remains fully bootstrapped since day one
“No, we're still bootstrapped. I'm very much proud of it. So we're bootstrapped from day one.”
Tom Goodwin Aug 16, 2021 ▶ 8:49 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Aug 16, 2021 positive
Assertion Not checkable as stated
Goodwin: Reviews.io serves over 8,000 customers globally
“We've got just over 8000 customers globally.”
Tom Goodwin Aug 16, 2021 ▶ 6:36 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Aug 16, 2021 neutral
Assertion Not checkable as stated
Goodwin: Reviews.io average deal value is around $100 per month
“So our average deal value is around sort of a hundred dollar mark.”
Tom Goodwin Aug 16, 2021 ▶ 3:40 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Aug 16, 2021 bullish
Assertion Not checkable as stated
Goodwin: Reviews.io generates over $800k in monthly recurring revenue
“Yeah, probably a little bit more than that, yeah.”
Tom Goodwin Aug 16, 2021 ▶ 13:03 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Aug 16, 2021
Assertion Not checkable as stated
Goodwin: Reviews.io maintains about 1.7% monthly churn
“We're sort of around a 1.7% churn.”
Tom Goodwin Aug 16, 2021 ▶ 10:52 Reviews.io Breaks $10m ARR Bootstrapped, Growing 150% YoY
Nov 26, 2025 positive
Assertion Supported
Reviews.io was one of only five original Google Seller Ratings partners
“So if you wanted your rating to show up on your Google Ads, gold stars next to your ads, you had to work with one of the Google Seller Ratings partners, and we were one of those partners. Now, originally, there was only about five partners.”
Callum McKeefery Nov 26, 2025 ▶ 12:05 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025 positive
What-if
McKeefery only accepted the buyout offer due to his son's medical condition
“Any other time, probably in my career, I probably wouldn't have taken that offer because I really, truly loved what I was doing at reviews.”
Callum McKeefery Nov 26, 2025 ▶ 1:29 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025
Assertion Not checkable as stated
Partnerships drove 40% of Reviews.io's revenue prior to its $82 million acquisition
“Towards the end, it was all partnerships. Like, 40% of the revenue was through partnerships.”
Callum McKeefery Nov 26, 2025 ▶ 22:53 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025
Assertion Supported
Reviews.io had approximately 7,000 to 8,000 clients at the time of exit
“I think we probably had about seven, 8000 clients then.”
Callum McKeefery Nov 26, 2025 ▶ 13:15 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025 neutral
Disclosure
Reviews.io's acquisition earn-out was converted to a deferred payment and fully paid
“No, no, we, there was an earn-out that quickly got changed into just a deferred payment, and that's all done now. We're paid out completely.”
Callum McKeefery Nov 26, 2025 ▶ 18:23 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025 negative
Opinion
McKeefery claims acquirer App Hub did not understand Reviews.io's unique business model
“The company that purchased reviews was a, basically a roll up of Shopify apps. But reviews really wasn't the Shopify app. It wasn't that play. We had a much different playbook. And the company, the people who were heading up that company at the time really did…”
Callum McKeefery Nov 26, 2025 ▶ 18:55 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025
Disclosure
Reviews.io took phone calls with $29/month customers to build early relationships
“We wouldn't just be pure play product led. We, we'd actually get on the phone for 29 dollars and talk to those people and build relationships.”
Callum McKeefery Nov 26, 2025 ▶ 13:47 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025
Assertion Not checkable as stated
McKeefery gave multiple employees over $1M discretionary payouts after selling Reviews.io
“I mean, I, some of my team members got over a million dollars earn out of this. You know, some people got way more than that and some people got a little bit less, but I did try and make sure that everyone was brought along from the journey.”
Callum McKeefery Nov 26, 2025 ▶ 3:33 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025 positive
Opinion
Reviews.io beat heavily funded VC-backed rivals by staying closer to their customers
“I had some big competitors in reviews like wealth financed, VC backed companies that were backed to like hundreds of millions. And, but they weren't close to their customers. They weren't there listening to them. And I truly believe that we did well against th…”
Callum McKeefery Nov 26, 2025 ▶ 15:39 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025 positive
Disclosure
Reviews.io spent $1,000 daily on ads targeting Google seller ratings searches
“I think we were doing a thousand dollars a day for the last couple of years. We were really targeting people who wanted Google seller ratings. That was our biggest win.”
Callum McKeefery Nov 26, 2025 ▶ 15:19 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025 neutral
Assertion Partly supported
Callum McKeefery sold Reviews.io for $82 million in an all-cash deal
“Eight to two million, all cash.”
Callum McKeefery Nov 26, 2025 ▶ 1:03 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025
Assertion Supported
McKeefery and his wife retained 100% equity in Reviews.io until sale
“100%, yeah. I had this, you know, I, there was a few people in the company who would help me along the way, and they got really big earn outs, but it was only really from me saying, hey, I want to make sure you get a big earn out out of this rather than it bei…”
Callum McKeefery Nov 26, 2025 ▶ 2:40 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025
Assertion Partly supported
McKeefery was sued for £250,000 for refusing to remove genuine platform reviews
“What got me in further was that, I think it was really early on, I got sued by a company not removing genuine reviews, and this company sued me for a quarter of a million pounds.”
Callum McKeefery Nov 26, 2025 ▶ 7:31 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
Nov 26, 2025
Assertion Not publicly verifiable
Reviews.io generated $11M to $12M in ARR at the time of acquisition
“ARR was about 11 to 12 mil at the time. Pure, nice. ARR, really clean stuff. All through strike. Yeah, about 12, I'd say about 12 and a bit change.”
Callum McKeefery Nov 26, 2025 ▶ 2:03 Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io from His Kitchen Table
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