retailers

“Working directly with retailers is a bit more profitable for us simply because the on the consumer side, consumers have already paid for shipping, and so you really have to give them as much of a bargain as possible.”

“Most retailers today are looking for, you know, roughly between a, I would say a 35 to, ah, 50 points of gross margin, so they can afford, you know, the rent, the store, the staff, all that kind of stuff.”

“What we found is about 20% of publishers are finding programs from the retailers.”

“If we make a retailer more efficient and more profitable, they won't bank the money. They'll invest it in lowering prices.”

“It turned out that the revenue that retailers were earning through the SAS product They themselves classified as accretive or incremental revenue, meaning not cannibalizing their existing sales on top of their existing sales.”

“The retailer gets a sale they wouldn't have had before, most of the time at a discount less than they would have been willing to offer.”

“Almost in every case, it's going to be better than what they would have paid had they paid for ads or then some sort of affiliate arrangement or whatever.”

“A revenue model is we take a commission on the sale, so the consumer doesn't pay anything, the retailer pays us, but it's absolutely worth it for them because they have no cost of acquisition whatsoever.”

“Technical onboarding takes anything from an hour to a couple of weeks, depending on the size of the retailer. So it can be very quick to get a retailer live and they're transactional within the first month.”

“No retailer will ever admit to us that you did this, right? Like, because if they do that, it's negotiating leverage.”