Percolate

9 statements across 1 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement May 21, 2019 by Randy Wootton · said 26 times in 2 episodes since 2017 · across every show →

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brought up most by Nathan Latka (19), Randy Wootton (6), Amelia Chagas (1)

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Everything said about Percolate, oldest first

May 21, 2019 neutral
Disclosure
Percolate works with approximately 600 brands
“We probably talk about 600 brands.”
Randy Wootton May 21, 2019 ▶ 10:49 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
May 21, 2019
Assertion Supported
Wootton: Percolate has raised $75 million in equity to date
“So, raised to date, seventy-five million.”
Randy Wootton May 21, 2019 ▶ 6:07 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
May 21, 2019 positive
Disclosure
Percolate secured additional capital when Randy Wootton joined as CEO
“We did secure some additional funding. As you can imagine, when you bring in a new CEO, it's, It takes a little bit to define a new strategy and then you want to have the funding to execute.”
Randy Wootton May 21, 2019 ▶ 5:29 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
May 21, 2019
Disclosure
Wootton: Percolate ACV exceeds $200,000 per year
“So we're north of 200,000 per year.”
Randy Wootton May 21, 2019 ▶ 9:19 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
May 21, 2019 positive
Assertion Not checkable as stated
Percolate's year-over-year revenue growth sits in the high double digits
“No, less than a hundred percent, high double, you know, up in that range, though, with the new business.”
Randy Wootton May 21, 2019 ▶ 19:46 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
May 21, 2019
Disclosure
Wootton: 95% of Percolate deals are paid upfront
“95% of our deals are paid up front.”
Randy Wootton May 21, 2019 ▶ 9:53 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
May 21, 2019 positive
Disclosure
Wootton transitions Percolate from social management to a content marketing platform
“I came in six months ago to help them continue the evolution of the company from a social media management monitoring only solution into an enterprise software solution sold to the whole marketing organization. So Percolate really well known for social media m…”
Randy Wootton May 21, 2019 ▶ 3:52 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
May 21, 2019 neutral
Disclosure
Percolate sees strong enterprise retention but struggles with mid-market churn
“What I would say is that what we are focused on is large enterprise customers who are buying the new capability, the content marketing platform, and we have great net retention in that segment. There are some smaller midsize customers that we have, as we've ev…”
Randy Wootton May 21, 2019 ▶ 13:25 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
May 21, 2019
Disclosure
Percolate targets a customer acquisition cost payback period under six months
“Yeah, we look below six months on CAC.”
Randy Wootton May 21, 2019 ▶ 15:11 1396 Percolate Flirts with $40m in ARR, 600 Brands Using as Their Ultimate Content Machine
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