Muck Rack

“Susquehanna gave Greg up at Muckrack. They did a hundred and eighty million series A investment of which a big chunk of that was secondary for Greg.”

“He's obviously, you know, flying into, to Dublin for this event. You know, he bootstrapped to fifty million ARR which you know, again, such an impressive feat to do that.”

“It took off virally with journalists, so we had over 10,000 journalists requests to get added in that first year.”

“We even launched this free academy to teach people how to, ah, how to do PR very early in their careers. It's a free certification. Anyone can take it, ah, academy.muckrack.com. And we know, like, we're not going to see ROI on that for three or four years, bec…”

“Just a couple weeks after ChatGPT came out, we launched PressPal AI, a press release generative AI agent that also suggests journalists to pitch to”

“So we ditched the office, went fully remote, ah, and since then we've, you know, pretty much quadrupled in size, so it's really, really worked for us.”

“It was under 200 K of Angel, was the only primary capital we ever took, and we used some of the profits from the shorties, which was still part of the same company at the time that we reinvested in Muckrack.”

“Once we approached 10, it flipped, where all of a sudden we had plenty of money, and the hard part, the harder part became finding the right people to hire, figuring out what position to bring in next, really educating ourselves.”

“We wanted to get to a scale Where we could do a round that'd be really meaningful and still stay in control so my co-founder and I are still a majority owner, still in control of the company.”

“I'm going to tell you about how we scaled our way up, ah, to over fifty million in ARR, which is about our size when we did our hundred and eighty million dollar round in 2022.”

“We had an eight dollar branding budget, which is what it cost to buy a domain name on GoDaddy at the time, and it turned out Muckrack.com was free. So we built the first version of Muckrack in two weeks.”