Muck Rack launched a free academy to target future software buyers
Gregory Galant · How I Turned my Podcast into a $50m ARR B2B SaaS · Apr 25, 2024 · at 12:38
This episode carries Gregory Galant's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Gregory Galant, co-founder and CEO of Muck Rack, explains the company's long-term brand-building marketing strategy at an industry presentation.
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“We even launched this free academy to teach people how to, ah, how to do PR very early in their careers. It's a free certification. Anyone can take it, ah, academy.muckrack.com. And we know, like, we're not going to see ROI on that for three or four years, because it's someone super junior with no buying power taking it. But our bet is, hey, in four or five years after they take it, Maybe they're a director somewhere, and they'll recommend it to their boss. In 10 years, they'll be the VP, and they'll be making that buying decision.”
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Muck Rack quadrupled in size after abandoning its New York office
“So we ditched the office, went fully remote, ah, and since then we've, you know, pretty much quadrupled in size, so it's really, really worked for us.”