LTV to CAC ratio

“And if I take a look at my cap payback period, which is about eight to 10 months, or if I take a look at my LTV to cap ratio, like the lifetime value to cap, Ratio. It's healthy as well. It's about a four.”

“We are targeting right now to be at a three.”

“The LTV CAC is stronger than it was before, which is really great because a lot of times when you serve a less sophisticated customer, your CAC is going to go up or your LTV will go down. That hasn't been the case. We've got a better ratio than we had before.”

“Ultimately, when we're looking at the entire marketing budget, we're trying to keep that you know, LTV to CAC ratio above three. So, you know, the higher we can price the product and the more we can spend on acquisition, but for a 10 dollar user a month produc…”

“We are well about the famous LTV over CAC ratio of three.”