Hornet

“On the monthly renewal, those average out to five and a half months.”

“So we raised just about one and a half million very early in the company's history. And then we broke even through subscriptions in year three and we haven't fundraised since then.”

“We're trying to deplete, displace competitors and key markets, and we've done that in France, Brazil, Russia, Turkey, Thailand, Italy, and trying to do that the rest of the world.”

“I would actually say one of the things that has really helped us grow is we localized really early, and that's been great for our users, and one thing I see a lot of startup founders missing.”

“So we've got five percent of our monthly active users that are paying our subscription.”

“We haven't spent anything on acquisitions since October, 2011.”

“And oddly, despite loving technology and loving auctions we're seeing such a huge growth in direct deals that I'm sure someday that's going to eclipse programmatic very soon.”

“There's probably 5000, but Uber is a recent direct deal.”

“It's about a 60% subscription. And the rest is divide between programmatic advertising and direct sales.”

“50% of our subscriptions are actually annual.”

“So we raised another our series A effectively of eight million dollars. We announced that in November and that's on top of the original one million dollar in angel money, which we raised back in 2011 and 12”

“Subscription is about two thirds and advertising is one third today”

“In fact, Hornet has the largest gay media newsroom in the United States now, headed up by Stephen Horbitt, the former chief editor of Frontiers Magazine here in LA, who is now heading up our content team.”

“We're adding monthly to the tune of about five or 600,000.”

“We are now number two worldwide, which means we're number one in many key markets, such as France Brazil, Mexico, Turkey, Russia, even Taiwan, Thailand, everywhere. And we have up to Q three this year, never spent a cent on marketing.”

“A total of three million monthly actives and about one to one and a half million daily active, again, depending on the day of the week.”

“So our published prices are 15 dollars CPM, so they are quite you know, significantly more targeting or allow people to target better, hence, you know, more premium pricing, and that can be even more premium if you add additional targeting options we provide, …”

“When Hornet was under the leadership of Sean we focused on breaking even, which we did from 2013 till basically last quarter.”