Sean Howell, co-founder of the gay social network Hornet, discusses the company's monetization structure and primary revenue streams.
0:00 / 0:07exact quote · 8.0s
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“It's about a 60% subscription. And the rest is divide between programmatic advertising and direct sales.”
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More from Sean Howell
AssertionNot checkable as stated
Hornet spent zero dollars on customer acquisition since 2011
“We haven't spent anything on acquisitions since October, 2011.”
Sean HowellOct 7, 2016▶ 10:25EP 440: $700k MRR, 100,000 Pay $7/mo For Gay Dating App Hornet, Will Beat Grindr?
PredictionNot checkable as stated
Sean Howell: Direct ad deals will soon eclipse programmatic revenue at Hornet
“And oddly, despite loving technology and loving auctions we're seeing such a huge growth in direct deals that I'm sure someday that's going to eclipse programmatic very soon.”
Sean HowellOct 7, 2016▶ 2:45EP 440: $700k MRR, 100,000 Pay $7/mo For Gay Dating App Hornet, Will Beat Grindr?
AssertionNot checkable as stated
Hornet Displaced Competitors in France, Brazil, Russia, Turkey, Thailand, and Italy
“We're trying to deplete, displace competitors and key markets, and we've done that in France, Brazil, Russia, Turkey, Thailand, Italy, and trying to do that the rest of the world.”
Sean HowellOct 7, 2016▶ 7:47EP 440: $700k MRR, 100,000 Pay $7/mo For Gay Dating App Hornet, Will Beat Grindr?
Insight
Howell: Early product localization is a growth driver founders overlook
“I would actually say one of the things that has really helped us grow is we localized really early, and that's been great for our users, and one thing I see a lot of startup founders missing.”
Sean HowellOct 7, 2016▶ 12:00EP 440: $700k MRR, 100,000 Pay $7/mo For Gay Dating App Hornet, Will Beat Grindr?
AssertionNot checkable as stated
Sean Howell: 5% of Hornet monthly active users pay for subscriptions
“So we've got five percent of our monthly active users that are paying our subscription.”
Sean HowellOct 7, 2016▶ 4:05EP 440: $700k MRR, 100,000 Pay $7/mo For Gay Dating App Hornet, Will Beat Grindr?
Disclosure
Howell: Uber Signed a Recent Direct Advertising Deal with Hornet
“There's probably 5000, but Uber is a recent direct deal.”
Sean HowellOct 7, 2016▶ 6:17EP 440: $700k MRR, 100,000 Pay $7/mo For Gay Dating App Hornet, Will Beat Grindr?
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