Assertion certainty 4/5 debate potential 1/5

Sean Howell: 5% of Hornet monthly active users pay for subscriptions

Sean Howell · EP 440: $700k MRR, 100,000 Pay $7/mo For Gay Dating App Hornet, Will Beat Grindr? · Oct 7, 2016 · at 4:05

Sean Howell, co-founder of Hornet, breaks down the company's conversion rate from monthly active users to paying subscribers.

0:00 / 0:06exact quote · 6.5s
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“So we've got five percent of our monthly active users that are paying our subscription.”

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More from Sean Howell

Assertion Not checkable as stated
Hornet spent zero dollars on customer acquisition since 2011
“We haven't spent anything on acquisitions since October, 2011.”
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Prediction Not checkable as stated
Sean Howell: Direct ad deals will soon eclipse programmatic revenue at Hornet
“And oddly, despite loving technology and loving auctions we're seeing such a huge growth in direct deals that I'm sure someday that's going to eclipse programmatic very soon.”
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Assertion Not checkable as stated
Hornet Displaced Competitors in France, Brazil, Russia, Turkey, Thailand, and Italy
“We're trying to deplete, displace competitors and key markets, and we've done that in France, Brazil, Russia, Turkey, Thailand, Italy, and trying to do that the rest of the world.”
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Insight
Howell: Early product localization is a growth driver founders overlook
“I would actually say one of the things that has really helped us grow is we localized really early, and that's been great for our users, and one thing I see a lot of startup founders missing.”
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Assertion Not checkable as stated
Sean Howell: Subscriptions represent roughly 60% of Hornet's revenue
“It's about a 60% subscription. And the rest is divide between programmatic advertising and direct sales.”
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Disclosure
Howell: Uber Signed a Recent Direct Advertising Deal with Hornet
“There's probably 5000, but Uber is a recent direct deal.”
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