Folderly

12 statements across 2 episodes · 4 bullish · 0 bearish · 2 people on the record · first statement Sep 17, 2021 by Vladislav Podolyako · said 36 times in 2 episodes since 2021 · across every show →

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brought up most by Nathan Latka (17), Michael Maximoff (7), Vladislav Podolyako (6)

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Everything said about Folderly, oldest first

Sep 17, 2021
Assertion Not checkable as stated
Folderly Has Been Profitable Since Day One
“From the day one.”
Vladislav Podolyako Sep 17, 2021 ▶ 10:41 Folderly Email Deliverability SaaS Hits $1.56m ARR In Under 9 Months, Bootstrapped
Sep 17, 2021 neutral
Disclosure
Podolyako Spins Off Software Products into Separate Bootstrapped Entities
“We split it up to a different company with different team with own resources, because if you're bootstrapping, you need to take care of all those stuff. And since we're like the bootstrap and we hate to earn investments because we can do it by ourselves, like …”
Vladislav Podolyako Sep 17, 2021 ▶ 3:54 Folderly Email Deliverability SaaS Hits $1.56m ARR In Under 9 Months, Bootstrapped
Sep 17, 2021 neutral
Assertion Not checkable as stated
Folderly's Monthly Churn Averages 10-15%, Spiking to 25% in Summer
“Our churn it was 10, the July and August, it went under 25 because of the summer and, like, cutting costs of the budgets until the September and other business months. But our average churn rate is 10, maximum 15.”
Vladislav Podolyako Sep 17, 2021 ▶ 11:28 Folderly Email Deliverability SaaS Hits $1.56m ARR In Under 9 Months, Bootstrapped
Sep 17, 2021
Assertion Not checkable as stated
Folderly Operated at a 20% Net Profit Margin Recently
“Around 20%.”
Vladislav Podolyako Sep 17, 2021 ▶ 10:47 Folderly Email Deliverability SaaS Hits $1.56m ARR In Under 9 Months, Bootstrapped
Sep 17, 2021
Assertion Not checkable as stated
Folderly Charges $200 Monthly Minimum, Averaging $1,500 ACV
“So we're starting to bill our clients 200 bucks per month as the minimum subscription. On average, we charge our clients, so whatever check, it's around 1500 bucks per month.”
Vladislav Podolyako Sep 17, 2021 ▶ 6:36 Folderly Email Deliverability SaaS Hits $1.56m ARR In Under 9 Months, Bootstrapped
Sep 17, 2021
Assertion Not checkable as stated
Sales Conversion Dropped From 25% to 10% Without Founder Involvement
“Our average conversion rate around 10 plus. So at the beginning when I like mostly involved in sales, it was like 25. Because like founders can easily sell and you know what to say. And our average conversion around 10%.”
Vladislav Podolyako Sep 17, 2021 ▶ 8:39 Folderly Email Deliverability SaaS Hits $1.56m ARR In Under 9 Months, Bootstrapped
Sep 17, 2021 bullish
Assertion Not checkable as stated
Folderly Reached $130K MRR Within Nine Months of Launching
“Eight or nine. It's already nine months.”
Vladislav Podolyako Sep 17, 2021 ▶ 13:53 Folderly Email Deliverability SaaS Hits $1.56m ARR In Under 9 Months, Bootstrapped
Sep 17, 2021
Assertion Not checkable as stated
Folderly Spent Under $10K Before Acquiring Its First Customer
“It's, like, fine and small sum. So it's around, like, under the 10 grand.”
Vladislav Podolyako Sep 17, 2021 ▶ 10:17 Folderly Email Deliverability SaaS Hits $1.56m ARR In Under 9 Months, Bootstrapped
Sep 17, 2021 neutral
Disclosure
Podolyako Holds 60% Equity in Folderly; Partner Holds 30%
“So we did like 60 on 30.”
Vladislav Podolyako Sep 17, 2021 ▶ 5:53 Folderly Email Deliverability SaaS Hits $1.56m ARR In Under 9 Months, Bootstrapped
Oct 26, 2022 positive
Insight
Maximoff: Revenue sharing discourages marketing leaders from maxing out their budgets
“Because right now everyone in performance based and revenue sharing they also think twice before spending money. So it means that whenever you send whenever you set up a budget for a marketing leader, for example, a 100,000 dollars a month, they won't want to …”
Michael Maximoff Oct 26, 2022 ▶ 19:02 Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue
Oct 26, 2022 positive
Disclosure
Maximoff: Belkins rewards successful product creators with company-wide revenue sharing
“Whenever we start a new product within this organization, then essentially if that product is successful, like folderly, then the person who built that product is able to get the revenue sharing from the whole company.”
Michael Maximoff Oct 26, 2022 ▶ 17:37 Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue
Oct 26, 2022 positive
Insight
Maximoff: Proprietary SaaS and agency services create a self-reinforcing sales flywheel
“By creating SaaS product, I was able to increase my sales numbers for my agency, and because my agency numbers are higher, and we can generate more leads and more customers, I'm able to upsell those customers with my product, which is like a circle, right? So …”
Michael Maximoff Oct 26, 2022 ▶ 13:23 Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue
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