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Maximoff: Revenue sharing discourages marketing leaders from maxing out their budgets

Michael Maximoff · Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue · Oct 26, 2022 · at 19:02

This episode carries Michael Maximoff's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.

Michael Maximoff, co-founder of Belkins and Folderly, discusses the operational incentives created by profit-sharing and non-dilutive compensation models across his bootstrapped organizations.

0:00 / 0:17exact quote · 17.1s
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“Because right now everyone in performance based and revenue sharing they also think twice before spending money. So it means that whenever you send whenever you set up a budget for a marketing leader, for example, a 100,000 dollars a month, they won't want to spend this 100,000 dollars a month because they knew that the more money they spend, the less money they get.”

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More from Michael Maximoff

Disclosure
Maximoff: Belkins grants zero employee equity, opting for revenue sharing instead
“So this is how the cap table looks for us. So we don't give away equity to anyone. So me and my partner, so the way it works is the way it works is we are purely performance based and revenue sharing base.”
Michael Maximoff Oct 26, 2022 ▶ 15:52 Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue
Insight
Maximoff: Setting account manager KPIs is the only way to scale testimonials
“We even have a KPI inside our team for our account manager to be able to collect this many reviews every month, because that's the only way you will do it gradually, and you do it consistently every month”
Michael Maximoff Oct 26, 2022 ▶ 21:03 Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue
Insight
Maximoff: Proprietary SaaS and agency services create a self-reinforcing sales flywheel
“By creating SaaS product, I was able to increase my sales numbers for my agency, and because my agency numbers are higher, and we can generate more leads and more customers, I'm able to upsell those customers with my product, which is like a circle, right? So …”
Michael Maximoff Oct 26, 2022 ▶ 13:23 Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue
Disclosure
Maximoff: Belkins rewards successful product creators with company-wide revenue sharing
“Whenever we start a new product within this organization, then essentially if that product is successful, like folderly, then the person who built that product is able to get the revenue sharing from the whole company.”
Michael Maximoff Oct 26, 2022 ▶ 17:37 Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue
Insight
Maximoff: Sending over 200 daily cold emails per Google mailbox damages deliverability
“When I'm using Google as an ESP, one mailbox has A natural limit of under 250 emails per day that can be sent with a delay about 200 seconds between emails. So it means that I can send only 200, because if I send more, then it harms my reputation”
Michael Maximoff Oct 26, 2022 ▶ 25:52 Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue
Disclosure
Maximoff: Folderly was funded entirely by profits from the Belkins agency
“And we obviously didn't you know, didn't raise any money or et cetera, because we had, you know, we had the agency that can finance that.”
Michael Maximoff Oct 26, 2022 ▶ 3:15 Professional Services Playbook: How we used services to bootstrap our way to $3m in SaaS revenue
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