Folderly
company on 1 show · 12 statements across 2 episodes · said 36 times in 2 episodes since 2021
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Top Founders 36
2022 13 mentions in 1 episode
2021 23 mentions in 1 episode
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12 statements about Folderly, every show
Maximoff: Revenue sharing discourages marketing leaders from maxing out their budgets
“Because right now everyone in performance based and revenue sharing they also think twice before spending money. So it means that whenever you send whenever you set up a budget for a marketing leader, for example, a 100,000 dollars a month, they won't want to …”
Maximoff: Belkins rewards successful product creators with company-wide revenue sharing
“Whenever we start a new product within this organization, then essentially if that product is successful, like folderly, then the person who built that product is able to get the revenue sharing from the whole company.”
Maximoff: Proprietary SaaS and agency services create a self-reinforcing sales flywheel
“By creating SaaS product, I was able to increase my sales numbers for my agency, and because my agency numbers are higher, and we can generate more leads and more customers, I'm able to upsell those customers with my product, which is like a circle, right? So …”
Folderly Reached $130K MRR Within Nine Months of Launching
“Eight or nine. It's already nine months.”
Folderly's Monthly Churn Averages 10-15%, Spiking to 25% in Summer
“Our churn it was 10, the July and August, it went under 25 because of the summer and, like, cutting costs of the budgets until the September and other business months. But our average churn rate is 10, maximum 15.”
Folderly Spent Under $10K Before Acquiring Its First Customer
“It's, like, fine and small sum. So it's around, like, under the 10 grand.”
Sales Conversion Dropped From 25% to 10% Without Founder Involvement
“Our average conversion rate around 10 plus. So at the beginning when I like mostly involved in sales, it was like 25. Because like founders can easily sell and you know what to say. And our average conversion around 10%.”
Folderly Charges $200 Monthly Minimum, Averaging $1,500 ACV
“So we're starting to bill our clients 200 bucks per month as the minimum subscription. On average, we charge our clients, so whatever check, it's around 1500 bucks per month.”
Podolyako Spins Off Software Products into Separate Bootstrapped Entities
“We split it up to a different company with different team with own resources, because if you're bootstrapping, you need to take care of all those stuff. And since we're like the bootstrap and we hate to earn investments because we can do it by ourselves, like …”