Crowdtap, every mention
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tap a year for its mentions
every year anyone Matt Britton 26Nathan Latka 22Eran Eyal 2
Verbatim, from the transcripts: the passages where Crowdtap comes up
Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
- ▶ 0:44 Matt Britton Crowd tap launched in 2011. 4 times in the scene
- ▶ 2:21 Nathan Latka And when we chatted back in twenty-twenty-one, one of your unique superpowers is you actually started as a consumer application called CrowdTap.
- ▶ 18:31 Matt Britton Crowd tap launched in 2011. 3 times in the scene
He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
- ▶ 3:23 Matt Britton Um, we haven't even focused as much on quantity, and you're talking about our CrowdTap consumer panel, um, which we have a million registered users on, and on a monthly basis, you are correct, it's anywhere between 50 and a 100,000.
- ▶ 4:44 Matt Britton CrowdTap itself is like a game, and the users earn points for answering questions anonymously on behalf of brands, 2 times in the scene
CPG User Research SaaS Suzy Hits $40m ARR, Flirts with $500m Valuation, IPO Next?
- ▶ 12:57 Matt Britton So basically there's a private equity firm that was the majority shareholder of the agency who then became a majority shareholder of, of Crowdtap, which ended up becoming Susie.
- ▶ 14:57 Matt Britton So we have 1.4 million registered users of CrowdTap that are on gamified apps on both iOS and Android on a monthly basis. 3 times in the scene
924 How to Spin a Million Dollar SaaS Company Out of Media Agency
- ▶ 1:03 Nathan Latka In 2016, he joined CrowdTap as CEO, which is what we'll really focus on today. 2 times in the scene
- ▶ 1:18 Nathan Latka So back in, I think it was between 2009 and 2016, you were listed as the founding partner and chairman of the board at CrowdTap. 6 times in the scene
- ▶ 3:39 Nathan Latka Your first big thing once you spin this company out is you gotta go find a CEO, but if the cap table's mirrored as the agency, I imagine you have to convince the private equity people and everybody else, hey, this is the CEO we should go… 2 times in the scene
- ▶ 4:45 Nathan Latka So obviously crowd tap, remind us again, what year you spun it out? 6 times in the scene
- ▶ 6:29 Matt Britton There's game mechanics behind the crowd tap platform where if a client asks a specific 2 times in the scene
- ▶ 8:59 Matt Britton It's all software revenue because it really is a software driven platform where crowd tap in the past was almost like a tech enabled service. 2 times in the scene
- ▶ 11:59 Matt Britton The, the, the, the growth of the company definitely tailed off because the market caught up with crowd tap and the influencer space. 6 times in the scene
- ▶ 14:08 Matt Britton And it's using the same users that we had amassed over seven years for CrowdTap.
- ▶ 16:02 Matt Britton But that's, you know, just like with a crowd tap, it was kind of, um, under the same operating company as Mr.
- ▶ 17:13 Nathan Latka Does the venture debt prevent you from going and flipping, you know, CrowdTap to Insight Pool or one of these other influencer marketing, you know, platforms? 2 times in the scene
- ▶ 19:24 Nathan Latka Youth decided to spin out of that CrowdTap, mirroring the cap table. 3 times in the scene