CRM systems
3 statements across 2 episodes · 1 bullish · 2 bearish · 2 people on the record · first statement Jan 30, 2017 by Francisco Larrain · across every show →
Everything said about CRM systems, oldest first
Jan 30, 2017 negative
Francisco Larrain: Enterprise CRMs fail by relying on manual data entry
“The problem that we're trying to solve is that we think CRM customer relationship management systems and enterprise are broken. And we think that the reason that they're broken is that they rely on salespeople to be proactive about manually entering data into …”
Jan 30, 2017 positive
Francisco Larrain: CRM automation must extract data directly from passive interactions
“The big insight that we had in the company is that you really want to flip the problem around. You want to be able to integrate, grab all the interactions, phones, emails, meetings, like virtual meetings, and extract information from that, surface it to the re…”