Francisco Larrain: Enterprise CRMs fail by relying on manual data entry
Francisco Larrain · EP 555: Sudo.ai Raises $2.3M at $10.3M Post Money Valuation to Fix CRM Space with CEo Francisco Larrain · Jan 30, 2017 · at 4:45
Francisco Larrain, co-founder of Sudo.ai, explains the core flaw of enterprise CRM platforms like Salesforce on Nathan Latka's podcast.
0:00 / 0:21exact quote · 21.4s
720p mp4 · rendered on demand · StarZero watermark
“The problem that we're trying to solve is that we think CRM customer relationship management systems and enterprise are broken. And we think that the reason that they're broken is that they rely on salespeople to be proactive about manually entering data into the system. And so that leads to lots of problems with the underlying data because the reps are not inherently motivated to do this.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Francisco Larrain
Francisco Larrain: CRM automation must extract data directly from passive interactions
“The big insight that we had in the company is that you really want to flip the problem around. You want to be able to integrate, grab all the interactions, phones, emails, meetings, like virtual meetings, and extract information from that, surface it to the re…”
Francisco Larrain: 80% to 90% of Sudo.ai interactions are AI-prompted
“And so we're about an 80 to 90% of the interactions now are prompted by pseudo.”
Francisco Larrain: Proactive AI prompts increased Sudo.ai usage from weekly to daily
“Yeah, the interaction before, when it was essentially reactive, it was like two, three times for the 20% of the customers that are the most engaged, from two to three times a week to five to seven times a day. So we really kind of like boosted the interaction …”
Francisco Larrain grew a Chilean hedge fund from $300M to $2.5B
“The size of the hedge fund was three hundred millions, and when I left it was 2.5 billion, so we had a really good ride there.”
Francisco Larrain: Sudo.ai has 30 to 40 unbilled private beta users
“So what we're doing is that we're working with like 30 or 40 customers right now, users, and, you know, we've learned tons from them, and, you know, also we've you know, we're not charging them because sometimes we have bugs, and like, you know, all those So a…”