Treffler claims traditional CRM systems fail when real back-end execution is required
Alan Treffler · 1188 Pega About To Hit $1B in ARR as 30+ Year "Overnight Success" · Oct 25, 2018 · at 9:59
Pegasystems founder and CEO Alan Treffler explains why Pegasystems focuses on underlying operational automation rather than superficial front-end CRM tools.
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“I guarantee you all the sexy stuff sooner or later has to get real. And that's where these CRM systems all fall apart.”
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