Cooperatize

11 statements across 1 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Apr 20, 2019 by Roger Wu · said 9 times in 1 episodes since 2019 · across every show →

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2019 9 mentions in 1 episode

1365 He's Paid $250k to Travel Influencers on Behalf of Brands Apr 20, 2019 · 9 mentions · from 1:14
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Everything said about Cooperatize, oldest first

Apr 20, 2019 neutral

Assertion Not checkable as stated

Wu: Marketing spend sees major surges in June and December

“We see a big bump in spends You know, at the end of every fiscal, so there's a lot of views that are losing kind of budgets. So June's and December, or yeah, June's and December's, we see like big bumps.”

Roger Wu Apr 20, 2019 ▶ 5:37 1365 He's Paid $250k to Travel Influencers on Behalf of Brands

Apr 20, 2019 neutral

Disclosure

Wu: Cooperatize was bootstrapped with $125,000 in personal savings

“We've put in about a 125.”

Roger Wu Apr 20, 2019 ▶ 6:13 1365 He's Paid $250k to Travel Influencers on Behalf of Brands

Apr 20, 2019 neutral

Assertion Not checkable as stated

Wu: SaaS makes up under 5% of Cooperatize's revenue

“So we started the SaaS model, gosh, maybe like six months ago or so, and Just getting started less than five percent as of now.”

Roger Wu Apr 20, 2019 ▶ 5:11 1365 He's Paid $250k to Travel Influencers on Behalf of Brands

Apr 20, 2019 positive

Disclosure

Wu: Cooperatize tracks travel search queries over purchases due to cookie decay

“We work with a company that buys all the data across United.com, Kayak.com, I mean, you name it, Hilton.com. It's only for travel, and we see that a win for us is not necessarily a purchase, because you're right, that cookie gets kicked out a billion times. A …”

Roger Wu Apr 20, 2019 ▶ 11:01 1365 He's Paid $250k to Travel Influencers on Behalf of Brands

Apr 20, 2019 neutral

Disclosure

Wu: Cooperatize monetizes via transaction fees connecting brands and bloggers

“We operate a marketplace that connects different brands with bloggers, as you mentioned. You know, we're a marketplace, so we take a transaction fee from each transaction that goes to the marketplace.”

Roger Wu Apr 20, 2019 ▶ 3:00 1365 He's Paid $250k to Travel Influencers on Behalf of Brands

Apr 20, 2019 positive

Assertion Not checkable as stated

Wu: Automation Allows Cooperatize to Profitably Serve Smaller Travel Destinations

“So while everybody's going after the Californias and the Floridas of the world, we can work with smaller destinations because the minimum spend is Is, you know, as little as you want to spend because there's no humans behind it.”

Roger Wu Apr 20, 2019 ▶ 12:51 1365 He's Paid $250k to Travel Influencers on Behalf of Brands

Apr 20, 2019 neutral

Disclosure

Wu: Cooperatize takes 10% to 25% commission on influencer spend

“So depending on the overall spend with Chase, we take anywhere from 10 to 25%.”

Roger Wu Apr 20, 2019 ▶ 3:55 1365 He's Paid $250k to Travel Influencers on Behalf of Brands

Apr 20, 2019 neutral

Assertion Not checkable as stated

Wu: Tourism destination budgets are often planned three years in advance

“It's just a long, long-term sale where we're dealing with budgets that are, you know, two, three years in advance sometimes.”

Roger Wu Apr 20, 2019 ▶ 13:11 1365 He's Paid $250k to Travel Influencers on Behalf of Brands

Apr 20, 2019

Assertion Not checkable as stated

Wu: Over 5,000 influencers have made at least $100 on Cooperatize

“At least 5000.”

Roger Wu Apr 20, 2019 ▶ 14:04 1365 He's Paid $250k to Travel Influencers on Behalf of Brands

Apr 20, 2019 neutral

Assertion Not checkable as stated

Wu: Cooperatize processed roughly $250k in trailing twelve-month transaction volume

“In the last 12 months, about a quarter million dollars, give or two.”

Roger Wu Apr 20, 2019 ▶ 7:07 1365 He's Paid $250k to Travel Influencers on Behalf of Brands

Apr 20, 2019 negative

Assertion Supported

Wu: Follower counts and likes are easily gamed and purchased

“The metric is not followers or likes or comments or anything like that, because those are easily gamed, easily purchased.”

Roger Wu Apr 20, 2019 ▶ 8:12 1365 He's Paid $250k to Travel Influencers on Behalf of Brands

Cooperatize

Mentions by year

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