Nathan Latka asks Roger Wu, co-founder of Cooperatize, about the total number of creators who have monetized through the platform.
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“At least 5000.”
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More from Roger Wu
Insight
Wu: Social media is short-term and should drive long-form content
“We find that Social is just very short term. And we feel that social is a way to kind of drive long form content. If you look at any tweets or any Facebook posts, more likely than not, there's some kind of link there that drives you to a story.”
Roger WuApr 20, 2019▶ 9:191365 He's Paid $250k to Travel Influencers on Behalf of Brands
AssertionSupported
Wu: Follower counts and likes are easily gamed and purchased
“The metric is not followers or likes or comments or anything like that, because those are easily gamed, easily purchased.”
Roger WuApr 20, 2019▶ 8:121365 He's Paid $250k to Travel Influencers on Behalf of Brands
Disclosure
Wu: Cooperatize tracks travel search queries over purchases due to cookie decay
“We work with a company that buys all the data across United.com, Kayak.com, I mean, you name it, Hilton.com. It's only for travel, and we see that a win for us is not necessarily a purchase, because you're right, that cookie gets kicked out a billion times. A …”
Roger WuApr 20, 2019▶ 11:011365 He's Paid $250k to Travel Influencers on Behalf of Brands
AssertionNot checkable as stated
Wu: Automation Allows Cooperatize to Profitably Serve Smaller Travel Destinations
“So while everybody's going after the Californias and the Floridas of the world, we can work with smaller destinations because the minimum spend is Is, you know, as little as you want to spend because there's no humans behind it.”
Roger WuApr 20, 2019▶ 12:511365 He's Paid $250k to Travel Influencers on Behalf of Brands
Insight
Roger Wu: Bloggers across almost all niches produce travel content
“Our primary focus is in the travel space, but the exciting thing about travel is that Everybody writes about travel, whether you're a fitness blogger, you're a food blogger, or you're, you know, a family blogger.”
Roger WuApr 20, 2019▶ 3:141365 He's Paid $250k to Travel Influencers on Behalf of Brands
Disclosure
Wu: Cooperatize takes 10% to 25% commission on influencer spend
“So depending on the overall spend with Chase, we take anywhere from 10 to 25%.”
Roger WuApr 20, 2019▶ 3:551365 He's Paid $250k to Travel Influencers on Behalf of Brands
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