Wu: Cooperatize processed roughly $250k in trailing twelve-month transaction volume
Roger Wu · 1365 He's Paid $250k to Travel Influencers on Behalf of Brands · Apr 20, 2019 · at 7:07
Roger Wu, co-founder of Cooperatize, shares platform volume metrics with Nathan Latka.
0:00 / 0:05exact quote · 5.3s
720p mp4 · rendered on demand · StarZero watermark
“In the last 12 months, about a quarter million dollars, give or two.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Roger Wu
Wu: Social media is short-term and should drive long-form content
“We find that Social is just very short term. And we feel that social is a way to kind of drive long form content. If you look at any tweets or any Facebook posts, more likely than not, there's some kind of link there that drives you to a story.”
Wu: Follower counts and likes are easily gamed and purchased
“The metric is not followers or likes or comments or anything like that, because those are easily gamed, easily purchased.”
Wu: Cooperatize tracks travel search queries over purchases due to cookie decay
“We work with a company that buys all the data across United.com, Kayak.com, I mean, you name it, Hilton.com. It's only for travel, and we see that a win for us is not necessarily a purchase, because you're right, that cookie gets kicked out a billion times. A …”
Wu: Automation Allows Cooperatize to Profitably Serve Smaller Travel Destinations
“So while everybody's going after the Californias and the Floridas of the world, we can work with smaller destinations because the minimum spend is Is, you know, as little as you want to spend because there's no humans behind it.”