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Brandzuka

6 statements across 1 episodes · 3 bullish · 1 bearish · 1 people on the record · first statement Mar 7, 2020 by Achilles Lagrave · said 19 times in 1 episodes since 2020 · across every show →

Mentions by year

brought up most by Nathan Latka (19)

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2020 19 mentions in 1 episode

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Everything said about Brandzuka, oldest first

Mar 7, 2020 bullish
Assertion Not checkable as stated
Brandzuka hit 25,000 users and $1.5M in gross volume in 2016
“2016, we scaled the platform to 25,000 users across a 110 countries and did a million and a half.”
Achilles Lagrave Mar 7, 2020 ▶ 12:56 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Mar 7, 2020
Disclosure
Brandzuka charges 20% to 30% of spend for hyper-targeted audience campaigns
“So if you apply no targeting, if you apply no targeting, there's no monetization for Brandsuka. If you apply every bell and whistle to hyper target an audience, that can be 20, 30% in targeting cost.”
Achilles Lagrave Mar 7, 2020 ▶ 10:42 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Mar 7, 2020
Disclosure
Brandzuka is raising a $7 million funding round
“We are raising seven.”
Achilles Lagrave Mar 7, 2020 ▶ 14:31 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Mar 7, 2020 negative
Insight
Self-service ad platforms cannot monetize long-tail advertisers via subscriptions
“You can't monetize the long tail through subscriptions. You can't monetize the long tail through flat fees. It just does not It does not set the right relationship with the end user and what the end user is trying to achieve, which is performance.”
Achilles Lagrave Mar 7, 2020 ▶ 7:11 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Mar 7, 2020 positive
Assertion Supported
Brandzuka built the first self-service TV ad platform for $5 daily
“To this point, this space has been serviced by enterprise DSPs such as Rocket Fuel, AppNexus, and the Trade Desk. These guys build very high-end pieces pieces of software that allow professional media buyers at large media agencies to transact media in this wa…”
Achilles Lagrave Mar 7, 2020 ▶ 5:12 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Mar 7, 2020 bullish
Prediction Not publicly verifiable
Brandzuka expects valuation north of $20 million for series round
“Well, it's going to be our expectation is, is just going to be north of 20.”
Achilles Lagrave Mar 7, 2020 ▶ 14:37 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
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