Brandzuka CEO Achilles Lagrave discusses target valuation expectations for their active funding round.
0:00 / 0:05exact quote · 5.4s
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“Well, it's going to be our expectation is, is just going to be north of 20.”
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More from Achilles Lagrave
PredictionHeld up
Lagrave: Netflix will eventually have to adopt advertising for monetization
“We believe that Netflix will need to address a monetization fear through advertising at some point, but that's up to the good folks at Netflix.”
Achilles LagraveMar 7, 2020▶ 15:141687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Insight
Self-service ad platforms cannot monetize long-tail advertisers via subscriptions
“You can't monetize the long tail through subscriptions. You can't monetize the long tail through flat fees. It just does not It does not set the right relationship with the end user and what the end user is trying to achieve, which is performance.”
Achilles LagraveMar 7, 2020▶ 7:111687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
AssertionSupported
Brandzuka built the first self-service TV ad platform for $5 daily
“To this point, this space has been serviced by enterprise DSPs such as Rocket Fuel, AppNexus, and the Trade Desk. These guys build very high-end pieces pieces of software that allow professional media buyers at large media agencies to transact media in this wa…”
Achilles LagraveMar 7, 2020▶ 5:121687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
AssertionNot checkable as stated
Large agencies like Starcom require millions in quarterly ad spend
“When you go out to a large agency like Starcom, unless you have a quarterly spend that's literally in the millions of dollars, there's nothing those media agencies can do for you.”
Achilles LagraveMar 7, 2020▶ 5:571687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
AssertionContradicted
Sling charges an average of one cent per impression for OTT ads
“So on a per impression on average you're looking at about a penny.”
Achilles LagraveMar 7, 2020▶ 9:381687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Disclosure
Brandzuka charges 20% to 30% of spend for hyper-targeted audience campaigns
“So if you apply no targeting, if you apply no targeting, there's no monetization for Brandsuka. If you apply every bell and whistle to hyper target an audience, that can be 20, 30% in targeting cost.”
Achilles LagraveMar 7, 2020▶ 10:421687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
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