Assertion certainty 4/5 debate potential 1/5

Brandzuka hit 25,000 users and $1.5M in gross volume in 2016

Achilles Lagrave · 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money · Mar 7, 2020 · at 12:56

Achilles Lagrave, CEO of Brandzuka, shares annual growth and user adoption numbers for 2016.

0:00 / 0:08exact quote · 8.2s
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“2016, we scaled the platform to 25,000 users across a 110 countries and did a million and a half.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Achilles Lagrave

Prediction Held up
Lagrave: Netflix will eventually have to adopt advertising for monetization
“We believe that Netflix will need to address a monetization fear through advertising at some point, but that's up to the good folks at Netflix.”
Achilles Lagrave Mar 7, 2020 ▶ 15:14 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Insight
Self-service ad platforms cannot monetize long-tail advertisers via subscriptions
“You can't monetize the long tail through subscriptions. You can't monetize the long tail through flat fees. It just does not It does not set the right relationship with the end user and what the end user is trying to achieve, which is performance.”
Achilles Lagrave Mar 7, 2020 ▶ 7:11 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Assertion Supported
Brandzuka built the first self-service TV ad platform for $5 daily
“To this point, this space has been serviced by enterprise DSPs such as Rocket Fuel, AppNexus, and the Trade Desk. These guys build very high-end pieces pieces of software that allow professional media buyers at large media agencies to transact media in this wa…”
Achilles Lagrave Mar 7, 2020 ▶ 5:12 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Assertion Not checkable as stated
Large agencies like Starcom require millions in quarterly ad spend
“When you go out to a large agency like Starcom, unless you have a quarterly spend that's literally in the millions of dollars, there's nothing those media agencies can do for you.”
Achilles Lagrave Mar 7, 2020 ▶ 5:57 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Assertion Contradicted
Sling charges an average of one cent per impression for OTT ads
“So on a per impression on average you're looking at about a penny.”
Achilles Lagrave Mar 7, 2020 ▶ 9:38 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
Disclosure
Brandzuka charges 20% to 30% of spend for hyper-targeted audience campaigns
“So if you apply no targeting, if you apply no targeting, there's no monetization for Brandsuka. If you apply every bell and whistle to hyper target an audience, that can be 20, 30% in targeting cost.”
Achilles Lagrave Mar 7, 2020 ▶ 10:42 1687 When Programmatic Bidding Reaches OTTs Like Sling, Roku, He Makes Money
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