Awareness Technologies

21 statements across 3 episodes · 5 bullish · 5 bearish · 1 people on the record · first statement Apr 24, 2020 by Brad Miller · said 40 times in 4 episodes since 2020 · across every show →

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brought up most by Nathan Latka (35), Brad Miller (5)

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Everything said about Awareness Technologies, oldest first

Apr 24, 2020 negative
Opinion
Miller: Unmonitored departing employees often steal client lists and pricing data
“When I go to find my next job, chances are I will pull off a client list and all the information about what they have, how much they pay, when they're up for renewal and that would be devastating to a company if their employees, when they left to go to a compe…”
Brad Miller Apr 24, 2020 ▶ 3:07 1735 Smarter to Buy vs Build, He bought Company for $10m, Now doing $20m in ARR 3 years later
Apr 24, 2020
Disclosure
Awareness Technologies acquired a UK business for over $3M
“When we bought the company in the UK we bought it for a little over three million, and we already had a million of debt at the time.”
Brad Miller Apr 24, 2020 ▶ 15:36 1735 Smarter to Buy vs Build, He bought Company for $10m, Now doing $20m in ARR 3 years later
Apr 24, 2020
Assertion Not checkable as stated
Miller acquired Awareness Technologies at $10M valuation on $4M-$5M revenue
“Well at the time we probably you know, valued it at about ten million. It was doing about four or five million in revenue.”
Brad Miller Apr 24, 2020 ▶ 7:35 1735 Smarter to Buy vs Build, He bought Company for $10m, Now doing $20m in ARR 3 years later
Apr 24, 2020 neutral
Disclosure
Awareness Technologies spends one dollar in CAC per dollar of ARR
“You know, we spend a dollar to get a dollar.”
Brad Miller Apr 24, 2020 ▶ 17:36 1735 Smarter to Buy vs Build, He bought Company for $10m, Now doing $20m in ARR 3 years later
Apr 24, 2020 positive
Assertion Not checkable as stated
Awareness Technologies operates at a net profit margin of over 30%
“We were profitable. We were very profitable. We're, you know, we're dropping 30 plus percent to the bottom line.”
Brad Miller Apr 24, 2020 ▶ 14:56 1735 Smarter to Buy vs Build, He bought Company for $10m, Now doing $20m in ARR 3 years later
Apr 24, 2020 positive
Assertion Not checkable as stated
Renewals now account for 50% of Awareness Technologies' revenue
“We saw an opportunity to change that model, which we did, and very, you know, very quickly, and now renewals makes up, you know, at, you know, 50% of the revenue”
Brad Miller Apr 24, 2020 ▶ 7:54 1735 Smarter to Buy vs Build, He bought Company for $10m, Now doing $20m in ARR 3 years later
Apr 24, 2020
Assertion Not checkable as stated
Awareness Technologies has approximately 5,000 corporate B2B customers
“The corporate side of the business probably has more like 5000 customers.”
Brad Miller Apr 24, 2020 ▶ 9:37 1735 Smarter to Buy vs Build, He bought Company for $10m, Now doing $20m in ARR 3 years later
Apr 24, 2020
Assertion Not checkable as stated
Awareness Technologies generates approximately 75% of its revenue from consumers
“Probably 75, 25, consumer.”
Brad Miller Apr 24, 2020 ▶ 10:46 1735 Smarter to Buy vs Build, He bought Company for $10m, Now doing $20m in ARR 3 years later
Apr 24, 2020
Assertion Not checkable as stated
Awareness Technologies has a couple hundred thousand active paying consumer accounts
“But at any one time, you know, we probably have a couple 100,000 Consumers, you know, paying us either, you know, monthly, quarterly, or annually. Who have active, active licenses.”
Brad Miller Apr 24, 2020 ▶ 9:07 1735 Smarter to Buy vs Build, He bought Company for $10m, Now doing $20m in ARR 3 years later
Apr 24, 2020 positive
Assertion Not checkable as stated
Awareness Technologies achieves 80% annual retention in its B2B segment
“And there, you know, the churn is, you know, our retention is, you know, like 80%.”
Brad Miller Apr 24, 2020 ▶ 16:50 1735 Smarter to Buy vs Build, He bought Company for $10m, Now doing $20m in ARR 3 years later
Mar 23, 2021
Disclosure
Brad Miller and Partner Acquired Awareness Tech for $5.5M
“No, they were we were 50, 50 equity partners. We each put up 2.75 million. We, you know, we put up five and a half million.”
Brad Miller Mar 23, 2021 ▶ 3:07 The Capital Efficient Founder: $2m in, $12m dividends out, Just Exited
Mar 23, 2021
Assertion Supported
Awareness Tech Founders Used Sale Proceeds to Start Quest Nutrition
“The founders, I may have told you this, went on to take that money and start a billion dollar company called Quest Nutrition.”
Brad Miller Mar 23, 2021 ▶ 3:22 The Capital Efficient Founder: $2m in, $12m dividends out, Just Exited
Mar 23, 2021 negative
Assertion Not checkable as stated
VC-Backed Competitor Collapsed to $3M Loss Before Brad Miller Acquired It
“Two VCs bought it for forty-five million, and they And the business went from doing fifteen million making six to doing seven million losing three when we bought it.”
Brad Miller Mar 23, 2021 ▶ 6:43 The Capital Efficient Founder: $2m in, $12m dividends out, Just Exited
Mar 23, 2021
Assertion Not checkable as stated
Brad Miller's Total Exit and Dividends Reached Nearly $50 Million
“The combination of the dividends and the price was just shy of 50, of just shy of fifty million.”
Brad Miller Mar 23, 2021 ▶ 12:07 The Capital Efficient Founder: $2m in, $12m dividends out, Just Exited
Mar 23, 2021
Assertion Not checkable as stated
Awareness Technologies Distributed $12.5M in Dividends Under Brad Miller
“We had also taken out 12 and a half million of dividends along the way.”
Brad Miller Mar 23, 2021 ▶ 11:02 The Capital Efficient Founder: $2m in, $12m dividends out, Just Exited
Mar 23, 2021 positive
Assertion Not checkable as stated
Switching Awareness Tech to Subscriptions Turned $1M Loss Into $1M Profit
“And but the business when I bought it was doing, you know, sort of five Five million losing a million. And even though it was structured as a SAS cloud delivery model, they were only charging a one time fee, though providing service and cloud forever. And so t…”
Brad Miller Mar 23, 2021 ▶ 3:34 The Capital Efficient Founder: $2m in, $12m dividends out, Just Exited
Mar 23, 2021 negative
Opinion
SVB Refused to Lend Without VC Backing Despite Strong Cash Flow
“SVB wouldn't touch us because we didn't have, like, a traditional VC in the deal. They would rather fund a company that's losing money with a brand name VC than, you know, they don't do cash flow lending.”
Brad Miller Mar 23, 2021 ▶ 14:20 The Capital Efficient Founder: $2m in, $12m dividends out, Just Exited
Mar 23, 2021 positive
Assertion Not checkable as stated
Awareness Technologies Hit $20M Revenue and $6M EBITDA in 2020
“The business grew from seven million, well, I guess five to seven, and then and then and then to 20, you know, last year we did twenty million making six.”
Brad Miller Mar 23, 2021 ▶ 4:54 The Capital Efficient Founder: $2m in, $12m dividends out, Just Exited
Oct 13, 2022 neutral
Assertion Not checkable as stated
Miller: Investors injected another $3M into Awareness Technologies
“The VC has put in another three million bucks to fund, so it's not only not making six, they're actually losing money”
Brad Miller Oct 13, 2022 ▶ 21:05 Masters of Debt: How to buy a $5m SaaS Company Using Debt, Grow to $20m, Then Flip for a Huge Gain
Oct 13, 2022 bearish
Assertion Not checkable as stated
Miller: Awareness Technologies' new owners defaulted on debt payments in 2022
“They haven't made a bank payment or an interest payment since March, and they might not for quite a while.”
Brad Miller Oct 13, 2022 ▶ 20:47 Masters of Debt: How to buy a $5m SaaS Company Using Debt, Grow to $20m, Then Flip for a Huge Gain
Oct 13, 2022 bearish
Prediction Not checkable as stated
Miller: Post-exit, Awareness Technologies' revenue will halve to $10M in 2022
“The business will do ten million in revenue this year.”
Brad Miller Oct 13, 2022 ▶ 16:54 Masters of Debt: How to buy a $5m SaaS Company Using Debt, Grow to $20m, Then Flip for a Huge Gain
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