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Dean Eberhardt

Founder & CTO, ReCraft · 2 appearances on the record.

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founderexecutiverecraftbeer.com ↗

Dean Eberhardt is the co-founder and former CEO of Hoplark, which popularized non-alcoholic hop-infused beverages. He subsequently founded ReCraft, a beer technology startup providing a proprietary hop-utilization process for commercial breweries.

6statements → 5claims → 1claims resolved → 4/5average certainty → 1.5/5average debate potential → 1said about them ↓

0 supported 0 partly supported 1 contradicted 4 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 1 disclosure · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Dean argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable contradicted claim

Assertion Contradicted
Eberhardt: ReCraft is partnering with Brooklyn Brewery across all products
“So we have a bunch of consumer traction with Hoplark over the years, but we also have a partnership with Brooklyn Brewery where we're adapting all of their products to this technology, and that should hit shelves later this year.”
Dean Eberhardt Oct 9, 2024 ▶ 2:20 $1M Pitch: Can This Beer Startup Transform the Brewing Industry?

Everything Dean Eberhardt said on the Pitch that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Contradicted
Eberhardt: ReCraft is partnering with Brooklyn Brewery across all products
“So we have a bunch of consumer traction with Hoplark over the years, but we also have a partnership with Brooklyn Brewery where we're adapting all of their products to this technology, and that should hit shelves later this year.”
Dean Eberhardt Oct 9, 2024 ▶ 2:20 $1M Pitch: Can This Beer Startup Transform the Brewing Industry?
Assertion Not checkable as stated
Eberhardt: ReCraft deconstructs dry hopping to replicate or customize beer flavor
“So we completely deconstruct the dry hopping process in a couple of different dimensions, which allow us to reconstruct it in basically whatever we want. We can make it effectively identical, or we can make it quote unquote better depending on what the brewery…”
Dean Eberhardt Oct 9, 2024 ▶ 3:50 $1M Pitch: Can This Beer Startup Transform the Brewing Industry?
Assertion Not checkable as stated
Eberhardt: ReCraft saves up to 30% of total beer COGS
“Yeah, so we can save up to 30% of the total cogs of the beer.”
Dean Eberhardt Oct 9, 2024 ▶ 6:12 $1M Pitch: Can This Beer Startup Transform the Brewing Industry?
Assertion Not checkable as stated
Eberhardt: ReCraft replaces 100% of hops in brewing systems
“So we're able to replace a hundred percent of the hops in a brewer's system, which is dramatically more efficient for what they're trying to do.”
Dean Eberhardt Oct 9, 2024 ▶ 6:39 $1M Pitch: Can This Beer Startup Transform the Brewing Industry?
Assertion Not checkable as stated
Eberhardt: Hoplark generated over $45M in lifetime revenue
“So that brand, Hoplark, has generated over forty-five million dollars in total revenue to date.”
Dean Eberhardt Oct 9, 2024 ▶ 1:44 $1M Pitch: Can This Beer Startup Transform the Brewing Industry?
Disclosure
Eberhardt: ReCraft plans to own processing machines while partner breweries operate them
“The design is that we would still own the machines in the facilities and they would operate them.”
Dean Eberhardt Oct 9, 2024 ▶ 20:31 $1M Pitch: Can This Beer Startup Transform the Brewing Industry?

The other half of the tape: Dean Eberhardt's own voice is left out of every number here. 1 statement on the record names them. every mention, with the transcript →

Statements about Dean Eberhardt, by other people (1)

Insight
Conwell: Breakthrough brewing processes come from industry outsiders, not incumbents
“The process you develop is only gonna come from somebody who's not in the beer industry. Like, somebody in the beer industry who wouldn't even ever think to try what you did to create what you did, because it doesn't, it probably doesn't make sense to them.”
Mac Conwell Oct 9, 2024 ▶ 12:40 $1M Pitch: Can This Beer Startup Transform the Brewing Industry?

Appearances (2)

EpisodeDateSpeaking time
Season 12 Finale: What Happened After The Pitch? Dec 12, 2024 1m
$1M Pitch: Can This Beer Startup Transform the Brewing Industry? Oct 9, 2024 7m
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