Eberhardt: ReCraft deconstructs dry hopping to replicate or customize beer flavor
Dean Eberhardt · $1M Pitch: Can This Beer Startup Transform the Brewing Industry? · Oct 9, 2024 · at 3:50
Dean Eberhardt pitches his brewing technology startup ReCraft to venture investors during a taste test.
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“So we completely deconstruct the dry hopping process in a couple of different dimensions, which allow us to reconstruct it in basically whatever we want. We can make it effectively identical, or we can make it quote unquote better depending on what the brewery is looking for.”
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Eberhardt: ReCraft is partnering with Brooklyn Brewery across all products
“So we have a bunch of consumer traction with Hoplark over the years, but we also have a partnership with Brooklyn Brewery where we're adapting all of their products to this technology, and that should hit shelves later this year.”
Eberhardt: ReCraft saves up to 30% of total beer COGS
“Yeah, so we can save up to 30% of the total cogs of the beer.”
Eberhardt: ReCraft replaces 100% of hops in brewing systems
“So we're able to replace a hundred percent of the hops in a brewer's system, which is dramatically more efficient for what they're trying to do.”