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Pepper Content

also referred to as: pepper

16 statements across 2 episodes · 10 bullish · 0 bearish · 4 people on the record · first statement Apr 17, 2024 by Elizabeth Yin · said 25 times in 2 episodes since 2024 · across every show →

Mentions by year

brought up most by Josh Muccio (18), Charles Hudson (4), Jacqueline Fu (2), Heather Rogers (1)

tap a year for its mentions
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2025 17 mentions in 1 episode
2024 8 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Pepper Content, oldest first

Apr 17, 2024 bullish
Disclosure
Yin: Missing Pepper prompted personal angel investments in DTC startups
“We also don't invest in DTC with our firm, but over the last couple of years, having had a bunch of misses like Pepper, I've now started writing those personal checks because actually there's a lot of really good companies in DTC, especially because there are …”
Elizabeth Yin Apr 17, 2024 ▶ 27:17 Women-Led Startup Funding: Will Investors Bet on This $5M Bootstrapped Feminine Hygiene Brand?
Apr 17, 2024 bullish
Disclosure
Hudson: Three of Precursor's best portfolio companies are direct-to-consumer
“Three of our best companies, Bobby, Pepper, and Pierre Ivo are all DTC, and they're all like real companies.”
Charles Hudson Apr 17, 2024 ▶ 27:34 Women-Led Startup Funding: Will Investors Bet on This $5M Bootstrapped Feminine Hygiene Brand?
Mar 3, 2025 bullish
Assertion Not checkable as stated
Pepper hits a $3 million revenue run rate after 8x growth
“Since our official launch last year, we've already grown eight X and this year we're making three million in revenue run rate.”
Jacqueline Fu Mar 3, 2025 ▶ 3:00 #83 Can Small Bras Be a Big Market?
Mar 3, 2025 bullish
Disclosure
Hudson: I'd like to invest $25,000 in Pepper
“So I'd like to make a small investment of 25 K. I obviously have some diligence to do, but I'd love to work with you.”
Charles Hudson Mar 3, 2025 ▶ 17:04 #83 Can Small Bras Be a Big Market?
Mar 3, 2025 neutral
Disclosure
Pepper will spend $1M of its $1.5M raise on paid acquisition
“Well, out of the 1.5 million, we're thinking about doing one million that goes towards paid acquisition. [407] Elizabeth Yin: Oh, wow. [407] Jacqueline Fu: Yeah, and the rest would go towards hiring and inventory.”
Jacqueline Fu Mar 3, 2025 ▶ 6:41 #83 Can Small Bras Be a Big Market?
Mar 3, 2025 neutral
Disclosure
Yin: Hustle Fund passes on Pepper due to $9M valuation
“The valuation for me is really pricey, to be honest. Like, this is not where we come in with Hustle Fund. For that reason, I'm a pass.”
Elizabeth Yin Mar 3, 2025 ▶ 17:45 #83 Can Small Bras Be a Big Market?
Mar 3, 2025 bullish
Assertion Not checkable as stated
Fu: US small-cup bra market is worth $5.1 billion
“We believe it to be a 5.1 billion dollar market, and the way we got to this is the total lingerie market in the U.S. Is sixteen billion dollars, and around 32% of women fall in the BMI that would be applicable to us.”
Jacqueline Fu Mar 3, 2025 ▶ 12:01 #83 Can Small Bras Be a Big Market?
Mar 3, 2025 positive
Disclosure
Fu: Pepper prioritizes profitability over growth, even if not venture scale
“Our philosophy is it's not growth at all cost, and that might not be a venture Scale type of business because we might be growing a little bit slower, but for us, it's more important to be profitable.”
Jacqueline Fu Mar 3, 2025 ▶ 23:25 #83 Can Small Bras Be a Big Market?
Mar 3, 2025 positive
Assertion Not publicly verifiable
Fu: Pepper launched with Urban Outfitters and received a second purchase order
“So we actually just launched a partnership with Urban Outfitters a few weeks ago. That's been met with really awesome response. They're placing a second purchase order now.”
Jacqueline Fu Mar 3, 2025 ▶ 15:55 #83 Can Small Bras Be a Big Market?
Mar 3, 2025 positive
Assertion Supported
Pepper oversubscribed its seed round, raising almost $2 million
“She set out to raise 1.5 million dollars, and after the show, ended up oversubscribing and raised almost two million from investors.”
Josh Muccio Mar 3, 2025 ▶ 23:43 #83 Can Small Bras Be a Big Market?
Mar 3, 2025 bullish
Assertion Not checkable as stated
Fu: Pepper operates at 71% margins including fulfillment
“71%, and this includes the end fulfillment to the customer.”
Jacqueline Fu Mar 3, 2025 ▶ 4:42 #83 Can Small Bras Be a Big Market?
Mar 3, 2025 positive
Assertion Not checkable as stated
Fu: Pepper's CAC is $25 with a $130 lifetime value
“Yeah, so overall CAC is 25 dollars, and our lifetime value is 130 dollars, and we expect this lifetime value to go even higher, because right now we only have three products.”
Jacqueline Fu Mar 3, 2025 ▶ 6:19 #83 Can Small Bras Be a Big Market?
Mar 3, 2025
Assertion Not checkable as stated
Pepper declined Yin's revenue-based financing offer because they didn't need it
“Jacqueline told us that she and her co-founder Leah Decided not to take the money, because they didn't need it.”
Josh Muccio Mar 3, 2025 ▶ 23:56 #83 Can Small Bras Be a Big Market?
Mar 3, 2025
Disclosure
Fu: Pepper is raising $1.5 million to expand product lines
“I'm here today to raise 1.5 million to grow our community and expand even faster with more products.”
Jacqueline Fu Mar 3, 2025 ▶ 3:05 #83 Can Small Bras Be a Big Market?
Mar 3, 2025
Disclosure
Pepper sets a $9 million valuation cap for its round
“Yes, so we're doing a nine million cap.”
Jacqueline Fu Mar 3, 2025 ▶ 3:17 #83 Can Small Bras Be a Big Market?
Mar 3, 2025 neutral
Prediction Not checkable as stated
Yin: Competitors will easily copy Pepper's small-cup bras if they succeed
“If you start to do well, I'm pretty certain other people will crack the nut. Like, I don't believe this is rocket science, so this is like a first mover hustle advantage”
Elizabeth Yin Mar 3, 2025 ▶ 13:07 #83 Can Small Bras Be a Big Market?
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