“71%, and this includes the end fulfillment to the customer.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Jacqueline Fu
Disclosure
Pepper will spend $1M of its $1.5M raise on paid acquisition
“Well, out of the 1.5 million, we're thinking about doing one million that goes towards paid acquisition.
[407] Elizabeth Yin: Oh, wow.
[407] Jacqueline Fu: Yeah, and the rest would go towards hiring and inventory.”
Jacqueline FuMar 3, 2025▶ 6:41#83 Can Small Bras Be a Big Market?
AssertionNot checkable as stated
Fu: US small-cup bra market is worth $5.1 billion
“We believe it to be a 5.1 billion dollar market, and the way we got to this is the total lingerie market in the U.S. Is sixteen billion dollars, and around 32% of women fall in the BMI that would be applicable to us.”
Jacqueline FuMar 3, 2025▶ 12:01#83 Can Small Bras Be a Big Market?
Disclosure
Fu: Pepper prioritizes profitability over growth, even if not venture scale
“Our philosophy is it's not growth at all cost, and that might not be a venture Scale type of business because we might be growing a little bit slower, but for us, it's more important to be profitable.”
Jacqueline FuMar 3, 2025▶ 23:25#83 Can Small Bras Be a Big Market?
AssertionNot checkable as stated
Pepper hits a $3 million revenue run rate after 8x growth
“Since our official launch last year, we've already grown eight X and this year we're making three million in revenue run rate.”
Jacqueline FuMar 3, 2025▶ 3:00#83 Can Small Bras Be a Big Market?
Disclosure
Pepper sets a $9 million valuation cap for its round
“Yes, so we're doing a nine million cap.”
Jacqueline FuMar 3, 2025▶ 3:17#83 Can Small Bras Be a Big Market?
AssertionNot checkable as stated
Fu: Pepper's CAC is $25 with a $130 lifetime value
“Yeah, so overall CAC is 25 dollars, and our lifetime value is 130 dollars, and we expect this lifetime value to go even higher, because right now we only have three products.”
Jacqueline FuMar 3, 2025▶ 6:19#83 Can Small Bras Be a Big Market?
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