Jacqueline Fu

Co-Founder and CEO, Pepper · 1 appearance on the record.

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founderexecutiveoperator@jaclyn_fu ↗wearpepper.com ↗

Jaclyn Fu is the co-founder and CEO of Pepper, an intimate apparel company launched in 2017 designing bras for small-chested women. She previously worked in product marketing at technology companies including Mozilla, Etsy, and Conversocial.

9statements → 5claims → 0claims resolved → 3.78/5average certainty → 1.33/5average debate potential → 3said about them ↓

1 not yet assessed 4 not checkable as stated how the 5 claims stand · each chip opens the sources

5 assertions · 4 disclosures · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 0 are resolved, 1 is not yet assessed, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jacqueline argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jacqueline Fu on measured tape to publish a rate. This says nothing about how they speak.

What they said9 What others said3 Episodes1

Everything Jacqueline Fu said on the Pitch that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure

Pepper will spend $1M of its $1.5M raise on paid acquisition

“Well, out of the 1.5 million, we're thinking about doing one million that goes towards paid acquisition. [407] Elizabeth Yin: Oh, wow. [407] Jacqueline Fu: Yeah, and the rest would go towards hiring and inventory.”

Jacqueline Fu Mar 3, 2025 ▶ 6:41 #83 Can Small Bras Be a Big Market?

Assertion Not checkable as stated

Fu: US small-cup bra market is worth $5.1 billion

“We believe it to be a 5.1 billion dollar market, and the way we got to this is the total lingerie market in the U.S. Is sixteen billion dollars, and around 32% of women fall in the BMI that would be applicable to us.”

Jacqueline Fu Mar 3, 2025 ▶ 12:01 #83 Can Small Bras Be a Big Market?

Disclosure

Fu: Pepper prioritizes profitability over growth, even if not venture scale

“Our philosophy is it's not growth at all cost, and that might not be a venture Scale type of business because we might be growing a little bit slower, but for us, it's more important to be profitable.”

Jacqueline Fu Mar 3, 2025 ▶ 23:25 #83 Can Small Bras Be a Big Market?

Assertion Not checkable as stated

Pepper hits a $3 million revenue run rate after 8x growth

“Since our official launch last year, we've already grown eight X and this year we're making three million in revenue run rate.”

Jacqueline Fu Mar 3, 2025 ▶ 3:00 #83 Can Small Bras Be a Big Market?

Disclosure

Pepper sets a $9 million valuation cap for its round

“Yes, so we're doing a nine million cap.”

Jacqueline Fu Mar 3, 2025 ▶ 3:17 #83 Can Small Bras Be a Big Market?

Assertion Not checkable as stated

Fu: Pepper operates at 71% margins including fulfillment

“71%, and this includes the end fulfillment to the customer.”

Jacqueline Fu Mar 3, 2025 ▶ 4:42 #83 Can Small Bras Be a Big Market?

Assertion Not checkable as stated

Fu: Pepper's CAC is $25 with a $130 lifetime value

“Yeah, so overall CAC is 25 dollars, and our lifetime value is 130 dollars, and we expect this lifetime value to go even higher, because right now we only have three products.”

Jacqueline Fu Mar 3, 2025 ▶ 6:19 #83 Can Small Bras Be a Big Market?

Assertion Not publicly verifiable

Fu: Pepper launched with Urban Outfitters and received a second purchase order

“So we actually just launched a partnership with Urban Outfitters a few weeks ago. That's been met with really awesome response. They're placing a second purchase order now.”

Jacqueline Fu Mar 3, 2025 ▶ 15:55 #83 Can Small Bras Be a Big Market?

Disclosure

Fu: Pepper is raising $1.5 million to expand product lines

“I'm here today to raise 1.5 million to grow our community and expand even faster with more products.”

Jacqueline Fu Mar 3, 2025 ▶ 3:05 #83 Can Small Bras Be a Big Market?

The other half of the tape: Jacqueline Fu's own voice is left out of every number here. 3 statements on the record name them. every mention, with the transcript →

Statements about Jacqueline Fu, by other people (3)

Insight

Yin: Revenue-based financing requires debt repayment ability, not billion-dollar outcomes

“Revenue-based financing, like, I don't have to believe this will be a billion-dollar-plus outcome. I just have to believe, can she pay me back with interest? And I would take that bet any day. She seems like she's operating her business well.”

Elizabeth Yin Mar 3, 2025 ▶ 19:31 #83 Can Small Bras Be a Big Market?

Assertion Not checkable as stated

Pepper declined Yin's revenue-based financing offer because they didn't need it

“Jacqueline told us that she and her co-founder Leah Decided not to take the money, because they didn't need it.”

Josh Muccio Mar 3, 2025 ▶ 23:56 #83 Can Small Bras Be a Big Market?

Assertion Supported

Pepper oversubscribed its seed round, raising almost $2 million

“She set out to raise 1.5 million dollars, and after the show, ended up oversubscribing and raised almost two million from investors.”

Josh Muccio Mar 3, 2025 ▶ 23:43 #83 Can Small Bras Be a Big Market?

Appearances (1)

Episode	Date	Speaking time
#83 Can Small Bras Be a Big Market?	Mar 3, 2025	8m

Jacqueline Fu

The record, in short

How they sound: not measured why? →

Statements about Jacqueline Fu, by other people (3)

Appearances (1)

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