The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 583 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Isenberg: His Agency Artificially Caps Intake to One New Client Per Month
“One of the constraints that we put on our agency business, for example, is we only accept one new client per month. And we started doing that, you know, a year ago because we realized like we had a lot of inbound for client work and we would just take client w…”
Perell: Write of Passage charges a minimum of $4,000
“You know, you can't get into the course for less than 4000 dollars though. We do offer scholarships because of that.”
Ellis: BossBabe founders used a fake assistant persona to manage inboxes
“And we had a fake assistant that was basically us as our community manager, meaning what? We just had a community manager that was named something else. And the two of us would be in the inbox.”
Ellis: BossBabe founders plan to detach their personal identities from the brand
“Me and Danielle have been more and more wanting to take our faces off of the business. Cause it's really not about us. It's about the women inside of the business.”
Ellis: Avoiding outside financing prioritizes total control over rapid growth
“There's something really amazing about having a business like this, where the
Cashflow is great. I have no one to answer to. I can sleep really well at night. I just love that too much to even think about any kind of financing. I don't know if that's a bad thi…”
Helgeson: Centralized recruiting backfired by reducing portfolio CEO agency
“Despite having had that really clear message from him, we almost immediately went, oh, it'd be nice to have a recruiter on our team. Let's hire a recruiter. And then sure enough, what happens, she was a perfectly good recruiter, but then the CEOs start losing …”
McLeod: Web3 museum Arkive owns the patent for the ENIAC computer
“We have the patent for the ENIAC computer.”
Pal: Aggressively bought crypto during the 2022 market sell-off
“So therefore the volatility now, I've been adding as fast as I can, scraping the sofa for coins or anything to put more money in.”
Bloom: His worst investments came from peer pressure in smart group chats
“The dumbest trades I've ever made, the dumbest investments I've ever made objectively are things that I ended up getting like you know pressured into from that, like smart group chat.”
AppSumo collects payments upfront and pays software partners 60 days later
“We don't have to hold any inventory on anything, and we promote a thing you created, someone else created, and some software creator. We get the money up front, and then we pay them 60 days later.”
Saltarelli: Midday Squares is a manufacturing business, not DTC
“DTC is just a component of what we are, but we are absolutely not a DTC business. So we are manufacturing business that, that runs a brand.”
Saltarelli: Mid-Day Squares operates on a 25-to-35-year time horizon
“We're doing this for 2535 years. Again, everybody I meet is trying to build businesses for five years and flipping it.”
Bloom: Automatic small bets follow recommendations from three smart friends
“And so now my new rule of thumb for what it's worth is if I have three smart friends tell me something, I automatically make a bet on it. Even if it's like a small bet, I just have a stock amount that I'll put into it so that I have some skin in the game that …”
Wolfe: Lux Capital's strategy relies on randomness and optionality
“A manifestation of Lux itself is looking at all of these different disparate fields. Post facto, we can often find this, you know, nice connective narrative thread, but it's what I call randomness and optionality. So randomness and optionality is another, so, …”
Wolfe: Kurion hit $40M EBITDA and sold to Veolia for 10x EBITDA
“We end up going from a million in revenue to 40, 8020, 160 forty million of EBITDA. We sold that for 10 times EBITDA to Veolia.”
Katayev: Generated Over $10M Net Profit Year One in Music Business
“The second business that I scaled up right after that was also just a different set of just different set of arbitrage which is I got into the whole music category and that was actually a bigger business than Then the first one, I was like, the first year I ge…”
Suh: Fiduciary duty prevents offering friends and family discounts
“I have this fiduciary responsibility to do that for not only myself and family, but also the investors and people that I work with. And so that's where I think it's not personal. Even though it may be, we have to take kind of that context of saying, all right,…”
Mullenweg: I Personally Took Over as Tumblr CEO in February 2022
“And actually, you know, some news as of February first, I'm running it personally. So I'm day to day running Tumblr as CEO working on the product, working on the design, working on the tech, working on everything.”
Sanchez: Demands equity in sponsorship deals to build media holding company
“And one of the things that I'm requiring from people that we do sponsorships is one, I want to invest in like whatever it is that I'm doing. So I'm trying to get equity for every deal. I do sponsorships with if at all humanly possible so that my content creati…”
Friedberg: Cana will sell 10,000 units for $499, shipping early 2023
“The first 10,000 devices will be sold for 499 dollars. The pre-orders begin March third for 99 dollars. And so you can place a 99 dollar deposit refundable if for whatever reason we don't ship the devices or things blow up and it doesn't work, you get your mon…”
Friedberg: Cana provides free cartridges, charging 29¢ to $2.99 per drink
“Cartridges are delivered automatically. So it's a per drape pricing model. You don't pay for consumer, you don't pay for the cartridges. They show up at your doorstep automatically as you're running low. The machine knows the device is connected. And so depend…”
Franceschetti: 20% to 25% of Eight Sleep revenue is word of mouth
“Even if our product obviously it's kind of expensive, right? It starts at 1500 but 20, 25% of our revenue is word of mouth.”
Melker: Crypto Makes Up 70% To 80% Of Personal Investment Portfolio
“But for me now, crypto is You know, 70, 80% of my portfolio, and then breaking that down, 70% of that I've always believed 70% investments, 15% cash, 15% for trading and investing in your best friend's company that is going to lose your money.”
Melker: Core Crypto Portfolio Is Split Roughly 60/40 Bitcoin And Ethereum
“Ethereum caught up, so it's a sixty-forty Bitcoin-Ethereum split now for me, and then the rest, okay, we'll call that you know, 58 38, and the rest is the dust From the best trades of my life.”
Bloom Claimed 3,000 LOOKS Tokens and Staked Them at 950% APR
“I think I claimed 3000 looks. And maybe I'm like embarrassing, but maybe that's not many. I don't know how many other people got. But it was worth, like at the time when I did it, I think it was worth Like, so in ETH you know, it was like five ETH and maybe a …”
Markus Denies Viral Story That He Sold Crypto for a Honda Civic
“So the Honda Civic thing is hilarious, because it's usually a picture of Jackson, my co-founder, and then saying, like, Billy Marcus sold all his holdings for a Honda Civic, and that was, like, kind of a misquote, because I didn't want to say the exact amount,…”
Goetz: Sex Gummies Are House of Wise's Top-Selling Product
“But it's our number one product because women need help in that department and that shouldn't be stigmatized.”
Howell: Running One Newsletter Consumed 90% of His Weekly GrokBot Limit
“I think in the first week I used it pretty heavily but was able to get through week one with like, 10% of my usage left. And that's me running one newsletter.”
Miller Conducts Quarterly Goal Reviews With Her AI Agent Workforce
“Every single quarter I'm going through a goals review with my AI agent workforce so that the goals documents that are living on my desktop and are duplicated in the drive so that all this cloud, like, workflows can actually work.”
Miller: AI workforce structured with Chief of Staff and six directors
“Essentially my AI workforce right now is one AI chief of staff with six directors. Those directors are largely over like business functions. So one is education. One is all the client work. One is kind of operations. One's marketing one product. And then Phoeb…”
Miller employs AI watchdog Toby to monitor her agent workforce for friction
“Toby is Simon's assistant, whose only job is watching the AI workforce work, take down notes, what still has friction and who needs access to what.”
Miller: All sub-agents run on Claude Haiku and Sonnet
“All of my, you know, sub-agents are like Haiku and Sonnet.”
Miller: AI First Index benchmark product is already profitable
“Like that's already, that product's already profitable. And now I have the ability to build endless products that are profitable at faster speeds than I built the first one.”
Schneider: Autonomous agents upload 10 Facebook ads daily per client
“So for example, like for one company, we're doing two different ad sets per day, five ads per ad set. They automatically get uploaded into Facebook ads based off of all the research that we've done. And also the data that exists within the data warehouse, like…”
Carson runs up to ten cloud coding agents simultaneously without collisions
“So I often have, you know, at least five cloud agents working at once, often 10, and there's no risk that the code is going to collide.”
Carson spends $60 per run for automated Devin browser tests
“And I have a it's called end-to-end sign-up test, and that runs three times a week because it is expensive. It's probably 60 bucks in tokens because it's doing a lot of, it's doing a lot of browser testing”
Gannon: Prescribed client software tools cost an average of $60 monthly
“And the average cost of the tools that we prescribe for clients is about 60 dollars a month.”
Dan Shipper uses Codex Goal Mode for 20-hour autonomous training runs
“I'm training a model to do copy edits. And this goal is four hours, it's been going for four hours, and I just like let it go, but four hours is honestly very short, like I, over the weekend I had one or two that went for like 20 hours each, and so it's just a…”
Finn Scans for Business Opportunities Every 20 Minutes Using Local Qwen
“Every 20 minutes, I have my agent going and using the Quen three seven model locally.”
Courtney: 5-day off-grid retreat broke even at $90,000
“We ran a retreat in February Which was five days off the grid. So no internet, no phones, no tech, nothing... We basically broke even. It cost like 90,000 dollars to run. We made 90,000 dollars”
Courtney: Facilitator.com's most valuable customers are over 45
“It actually ended up that the most customers are our most valuable customers are all like over 45 and it completely shocked us because all of our advertising is very silly, very, I mean, I'm in the ads being goofy. If you go to facilitator.com, it's kind of a …”
Courtney: Painting retreat for entrepreneurs generated $110,000 in revenue
“When I ran that painting retreat and that art retreat, I was able to make 90,000 dollars, well, a 110,000 dollars from it.”
Courtney: Upcoming six-hour virtual workshop is generating $60,000
“We're running another event next week. That's 60 K. And that's just a virtual three hours per day for two days.”
Isenberg previously flipped $8 expiring domains for up to $5,000 each
“And not a lot of people know this about me, but I actually had a premium domain marketplace many years ago where I would literally do just this. Actually, let me explain. What did I do? I would have a person scour the internet for domain auctions and stuff lik…”
To: Appearing on Isenberg's podcast grew MRR from $3K to $15K
“Remember the first time I came to your podcast, I started with a 3000 dollars MRR, and it shut up to 15,000 MRR just by going through your podcast.”
Wilkinson: Spent $80k to $100k on AI tokens building personality app
“I probably spent like 80 or a hundred honestly.”
Wilkinson: AI agent turns executive communications into multiple-choice Telegram prompts
“So, and then it drafts in my voice, different response options. So I can just respond in line and telegram and say one B. And so it turns your entire business into a multiple choice quiz basically. So every day I just get like 20 different messages, their emai…”