BossBabe

also referred to as: boss babe

includes The BossBabe Podcast

14 statements across 2 episodes · 3 bullish · 2 bearish · 2 people on the record · first statement Sep 22, 2022 by Natalie Ellis · said 20 times in 5 episodes since 2022 · across every show →

Mentions by year, the whole family

brought up most by Natalie Ellis (11), Greg Isenberg (8), Sahil Bloom (1)

tap a year for its mentions
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012202220232024episodes it came up in
004182202220232024episodesmentions per episode
2024 6 mentions in 2 episodes 3 per episode
2023 1 mention in 1 episode
2022 13 mentions in 2 episodes 7 per episode

every mention, scene by scene, with the transcript →

Everything said about BossBabe, oldest first

Sep 22, 2022
Disclosure
Ellis: 70% to 90% of BossBabe webinar attendees buy annual subscriptions
“And on those trainings, I can see between it varies. 70 and 90% of people joining annually.”
Natalie Ellis Sep 22, 2022 ▶ 42:04 The Laws of Community Building with Natalie Ellis
Sep 22, 2022
Insight
Ellis: Broadcasting to a group of followers does not create a community
“The community is the product. That's the thing that they're there for. And sure there's different ways they can get upsold into certain things if they segment themselves, but you can't, I don't just think you can put people into a group and assume that they're…”
Natalie Ellis Sep 22, 2022 ▶ 19:23 The Laws of Community Building with Natalie Ellis
Sep 22, 2022 negative
Disclosure
Ellis: Avoiding outside financing prioritizes total control over rapid growth
“There's something really amazing about having a business like this, where the Cashflow is great. I have no one to answer to. I can sleep really well at night. I just love that too much to even think about any kind of financing. I don't know if that's a bad thi…”
Natalie Ellis Sep 22, 2022 ▶ 51:18 The Laws of Community Building with Natalie Ellis
Sep 22, 2022
Disclosure
Ellis: Only 10% of BossBabe's direct website visitors buy annual subscriptions
“They'll land on the website, on the sales page, and they'll choose the monthly or the annual option. In that sense, about 10% of people will choose annual and 90% will choose monthly.”
Natalie Ellis Sep 22, 2022 ▶ 41:30 The Laws of Community Building with Natalie Ellis
Sep 22, 2022
Assertion Not checkable as stated
Ellis: BossBabe currently sustains roughly 9,000 active recurring subscription members
“I would have to pull the numbers, but in, in our recurring programs, I would probably say there's about 9000.”
Natalie Ellis Sep 22, 2022 ▶ 36:31 The Laws of Community Building with Natalie Ellis
Sep 22, 2022 bearish
Opinion
Ellis: Scaling a $49 monthly membership via digital ads is extremely difficult
“The ad landscape these days, I mean, I struggle to see a company like mine that's able to do those numbers. And make money on like a 27 to 49 dollar. I find that quite difficult.”
Natalie Ellis Sep 22, 2022 ▶ 39:19 The Laws of Community Building with Natalie Ellis
Sep 22, 2022 neutral
Insight
Ellis: Membership products rarely need monthly updates once core curriculum is set
“The content will be there, but it's not something that needs to be updated every single month. Once you've got a good curriculum, you've got a good curriculum.”
Natalie Ellis Sep 22, 2022 ▶ 47:42 The Laws of Community Building with Natalie Ellis
Sep 22, 2022
Disclosure
Ellis: BossBabe founders used a fake assistant persona to manage inboxes
“And we had a fake assistant that was basically us as our community manager, meaning what? We just had a community manager that was named something else. And the two of us would be in the inbox.”
Natalie Ellis Sep 22, 2022 ▶ 45:37 The Laws of Community Building with Natalie Ellis
Sep 22, 2022
Assertion Not checkable as stated
Ellis: BossBabe has served 25,000 paying members and 170,000 total customers
“We've had over now, 25,000 paying members through and in total with our, just all of our products we've had about a 170,000 members through.”
Natalie Ellis Sep 22, 2022 ▶ 34:17 The Laws of Community Building with Natalie Ellis
Sep 22, 2022
Assertion Not checkable as stated
Ellis: BossBabe acquired 1,500 paid members in its initial seven-day launch
“I think our first launch period, we were open for seven days and I think we brought in like 1500 paid members.”
Natalie Ellis Sep 22, 2022 ▶ 25:13 The Laws of Community Building with Natalie Ellis
Sep 22, 2022 positive
Disclosure
Ellis: BossBabe generates significant MRR from members upgrading to accelerator programs
“The likelihood of them upgrading to an accelerator program, which is where a big chunk of our MRR does come from. Because we do payment plans on those and we extend those out.”
Natalie Ellis Sep 22, 2022 ▶ 39:38 The Laws of Community Building with Natalie Ellis
Sep 22, 2022 positive
Disclosure
Ellis: BossBabe founders plan to detach their personal identities from the brand
“Me and Danielle have been more and more wanting to take our faces off of the business. Cause it's really not about us. It's about the women inside of the business.”
Natalie Ellis Sep 22, 2022 ▶ 46:52 The Laws of Community Building with Natalie Ellis
Sep 22, 2022
Assertion Not checkable as stated
Ellis: BossBabe has never successfully run paid ads compared to organic content
“We've never successfully run ads. It just, Never performs as anywhere near our organic stuff.”
Natalie Ellis Sep 22, 2022 ▶ 33:24 The Laws of Community Building with Natalie Ellis
Nov 17, 2022 positive
Assertion Not checkable as stated
Isenberg: Natalie Ellis stated BossBabe makes roughly $6M in revenue
“And she told us she's making like six million dollars in revenue which is incredible.”
Greg Isenberg Nov 17, 2022 ▶ 21:10 Writing, Religion, and Walt Disney with David Perell
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