BossBabe
company on 1 show · 14 statements across 2 episodes · said 16 times in 4 episodes since 2022
Mentions by year, every show
tap a year for its mentions
the Startup Ideas Podcast 16
2024 3 mentions in 1 episode
2023 1 mention in 1 episode
2022 12 mentions in 2 episodes 6 per episode
every mention on every show, scene by scene, with the transcript →
14 statements about BossBabe, every show
Isenberg: Natalie Ellis stated BossBabe makes roughly $6M in revenue
“And she told us she's making like six million dollars in revenue which is incredible.”
Ellis: Avoiding outside financing prioritizes total control over rapid growth
“There's something really amazing about having a business like this, where the
Cashflow is great. I have no one to answer to. I can sleep really well at night. I just love that too much to even think about any kind of financing. I don't know if that's a bad thi…”
Ellis: Membership products rarely need monthly updates once core curriculum is set
“The content will be there, but it's not something that needs to be updated every single month. Once you've got a good curriculum, you've got a good curriculum.”
Ellis: BossBabe founders plan to detach their personal identities from the brand
“Me and Danielle have been more and more wanting to take our faces off of the business. Cause it's really not about us. It's about the women inside of the business.”
Ellis: BossBabe founders used a fake assistant persona to manage inboxes
“And we had a fake assistant that was basically us as our community manager, meaning what? We just had a community manager that was named something else. And the two of us would be in the inbox.”
Ellis: 70% to 90% of BossBabe webinar attendees buy annual subscriptions
“And on those trainings, I can see between it varies. 70 and 90% of people joining annually.”
Ellis: Only 10% of BossBabe's direct website visitors buy annual subscriptions
“They'll land on the website, on the sales page, and they'll choose the monthly or the annual option. In that sense, about 10% of people will choose annual and 90% will choose monthly.”
Ellis: BossBabe generates significant MRR from members upgrading to accelerator programs
“The likelihood of them upgrading to an accelerator program, which is where a big chunk of our MRR does come from. Because we do payment plans on those and we extend those out.”
Ellis: Scaling a $49 monthly membership via digital ads is extremely difficult
“The ad landscape these days, I mean, I struggle to see a company like mine that's able to do those numbers. And make money on like a 27 to 49 dollar. I find that quite difficult.”
Ellis: BossBabe currently sustains roughly 9,000 active recurring subscription members
“I would have to pull the numbers, but in, in our recurring programs, I would probably say there's about 9000.”
Ellis: BossBabe has served 25,000 paying members and 170,000 total customers
“We've had over now, 25,000 paying members through and in total with our, just all of our products we've had about a 170,000 members through.”
Ellis: BossBabe has never successfully run paid ads compared to organic content
“We've never successfully run ads. It just,
Never performs as anywhere near our organic stuff.”
Ellis: BossBabe acquired 1,500 paid members in its initial seven-day launch
“I think our first launch period, we were open for seven days and I think we brought in like 1500 paid members.”
Ellis: Broadcasting to a group of followers does not create a community
“The community is the product. That's the thing that they're there for. And sure there's different ways they can get upsold into certain things if they segment themselves, but you can't, I don't just think you can put people into a group and assume that they're…”