Eliminating Waitlist.email's Free Tier Improved the Micro-SaaS Business
Tom Ulman · From Two Small Projects to Profitable Exits on Acquire.com · Oct 14, 2025 · at 3:21
Entrepreneur Tom Ulman discusses how he revamped the monetization model of micro-SaaS product Waitlist.email after acquiring it.
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“Initially, the, had two pricing tiers. One was pre- And then there was a paid pricing tier, which was a monthly revenue, which enabled, you know, some AI features as well as adding custom metadata. So additional fields in collecting the data initially, rather than just kind of emails and names. And I kind of had a look there and I, you know, I've been following a lot of founders on Twitter that are the solopreneurs like Peter Levels and You know, Mark Lubion and kind of eliminated that pre-pricing tier initially, which helped.”
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