Micro-SaaS founder Tom Ulman discusses pricing strategies and lifetime deal structures with Acquire.com CEO Andrew Gazdecki.
Insight
Lifetime Deals Drive Fast Revenue but Cause Heavy Support Burdens
“I think if it's kind of a make or break, or you want that really fast user base or revenue growth, then it's a really good lever to engage, but obviously it's not for everyone, and it doesn't always play out the way you want, and it can lead to, you know, mass…”
Disclosure
Eliminating Waitlist.email's Free Tier Improved the Micro-SaaS Business
“Initially, the, had two pricing tiers. One was pre- And then there was a paid pricing tier, which was a monthly revenue, which enabled, you know, some AI features as well as adding custom metadata. So additional fields in collecting the data initially, rather …”
Insight
Minimal Due Diligence Accelerates Small Software Project Acquisitions
“Because I think because they're small projects, there wasn't a huge amount of due diligence, but so it made it really smooth and quick processes in both cases.”
Disclosure
Ulman Offered Free Lifetime Pro Tiers for Product Feedback
“And then based, based on that, also reached out to kind of users and offered them free pro tier for life and also to try and get them to reach out. And that way I kind of learned what different features would be best and was able to kind process kickstart off …”
Insight
Organic Distribution Is the Primary Initial Growth Lever for Micro-SaaS
“I think just getting eyes on the product is probably the first growth lever to try and pull. And that way, you know, if the product's something people want, you'll organically get those customers to start coming through.”
Disclosure
Ulman Received Inquiries and Deals Within Two Weeks on Acquire
“I had multiple buyers within the first couple of days, first week. I'd say the story is the same with both products I sold. It was yeah, immediately having people reaching out, asking questions, and I think yeah, both times within the space of a week or a coup…”